How could hosting a podcast supercharge your brand?

If you’re looking for new ways to reach a wider audience, build brand awareness and [so much] more, starting a podcast could be the next step for your business. Throughout this blog, we’ll explore the benefits to podcasting and some of our top tips on how to get started!?

First things first, what is podcasting?

Podcasting is a mainly audio-based recording that is typically a series that followers can subscribe to. Podcasts can cover various topics from entertainment such as murder mysteries and comedies to sports commentary, business insights and life coaching. This content is distributed online to a mass of consumers through various platforms such as Spotify and YouTube. The great thing about podcasts is that anyone can start one, whether you have a small following on social media or you’re a worldwide superstar [Oprah Winfrey, we’re looking at you].

What are the benefits of podcasting for a business?

An SEO boost

There are lots of positives to having a podcast, but a particularly impactful one is that it can improve SEO. A highly-rated podcast can be a sign of authority for search engines and your brand can rank higher as a result. By branching into new platforms, you will become visible to an audience that might not have seen your brand before and may have found you through topical search instead.?

Build brand awareness and loyalty

Now that your new audience is aware of your podcast, you’re in a fantastic position to grow your community by sharing your knowledge and expertise in a relatable way. This in turn helps to build credibility by putting a face [or, should we say, voice] to your name. Hopefully, your podcast will entice listeners to follow you on your social platforms and stay up to date with their new favourite content creator.

Grow your following through accessible [and enticing] content

Research has shown that podcasts have some pretty impressive retention rates, with entrepreneur.com reporting that 80% of podcast listeners stay tuned for the whole episode. This could be due to the fact that podcasts are easily consumable and can be an engaging outlet during everyday activities like cleaning the house, making audio content a great option for busy people.

It doesn’t have to break the bank

Of course, we couldn’t get through this blog without getting to what a lot of businesses consider their biggest roadblock - cost. One of the major pros to podcasting is the low start up cost, making it an easily accessible platform for anyone wanting to branch out. If you’re on a budget, you could use your phone for recording audio and then upload to a free platform whilst you’re starting out. Once you gain traction, you could invest into new mics, entice highly-demanded guest speakers and maybe even a camera to add visuals to your podcast. The room for progression is plentiful, so start small and dream big!

Our podcasting top tips:

Be real!?Even if you need to put a bit of a script together to help calm those nerves, making mistakes is human and makes you appear more relatable!

Talk about things people want to know It sounds obvious, but the more you share your unique view, expertise and experience, the more engaging your podcast will be.

Don’t make it feel like an advert We know there’s an end goal of growing your brand,but try to steer away from using your air time as a sales pitch. Some of the top-performing content is often educational. By sharing your [nifty] tips and tricks, not only do you gain credibility, but you are also more likely to have higher engagement.

Prioritise audio quality After all, a podcast is all about the audio and deep breathing and startling noises can distract the listener. Strive for clean and crisp audio to sound like a pro!

Now that we’ve talked you through some of the benefits of creating a podcast, and our top tips on how to get started, it’s time to get creative!?

If you’d like more expert advice on how to successfully market your brand, whether that be through podcasting, SEO, digital ads or direct marketing, reach out to our team today! Just drop an email to [email protected] or get in touch here.