How Corporate Gifting has become the key to your client’s hearts and your business’ success

Businesses thrive on good customer relationships and employee satisfaction. A successful business is where employees value their company and feel a sense of belongingness and community.?

Gifting has been an age-old concept and a deep-rooted part of Indian culture. The developments in our social life due to the pandemic have spiralled the need for it more than ever. While the corporate gifting market is expanding, companies like to invest their money and effort in something valuable.?

According to a TechSci Research report, the online gifting industry in India is expected to grow from $119 million in 2019 to $159 million by 2025. Corporate gifting is said to be 80% of the entire gifting market.

At Times Prime, we take pride in making corporate gifting a personal experience. We help companies build a special connection with their employees and customers. We make sure your gift adds value to their everyday life and contributes positively to your company in terms of good customer relationships and employee satisfaction, thus leading to brand awareness, customer acquisition, customer retention, employee loyalty and motivation.

Why is corporate gifting important?

Businesses have realised the importance of corporate gifting and the results it reaps.

As work from home has become a standard adopted practice for many companies to save costs, corporate gifting has been one of the effective business strategies to bring the community closer together and keep the human connection.?

Building a personal connection with your customers and employees is crucial for customer acquisition, customer retention and maintaining employee loyalty and motivation. Therefore the budget allocated for gifting in businesses has increased over the past few years.?

A study by Coresight Research Inc. tells us that more than 50% of the companies surveyed increased their gifting budgets as a result of changes brought by the Covid-19 pandemic.

When a company allocates big budgets to gifting, it expects valuable returns in the business. The objective is to get the money’s worth in the form of customer loyalty, or employee motivation. It is not always about the monetary reward but also the emotional connection that they end up forming.?

How Times Prime is helping you win over your employees and customers through corporate gifting?

We have had enough surveys over the past few years that prove gifting plays a crucial role in brand awareness. The right gift at the right time can create a huge impact on the overall relationship with your employees and make your bond stronger with them.?

With digitalisation coming into play, gifting has become more versatile, and convenient than ever before. Some of the most loved corporate gifting ideas that we have witnessed in the industry have been gift vouchers, event tickets, movie tickets, free meal vouchers, etc. One thing common in all of these items is their digital nature. They have become a favourite in the gifting business for a reason- they are sustainable, there are no return hassles due to sizing or damage issues, logistics are simple and they fit right for every age group and community.?

The Times Prime membership card ticks all these boxes conveniently for you. Moreover a membership like Times Prime is not something the giftee can exhaust in one go like a meal or a movie ticket. It goes a long way. Times Prime gives them access to 20+ premium subscriptions such as Disney+ Hotstar, Sony Liv, Discovery plus, Urban Company, EazyDiner Prime and discounts & offers on their favourite brands such as Myntra, Uber, Chaayos, Starbucks, Geetanjali Salons & more.?

They are likely to engage with their Times Prime account to avail discounts and offers on various categories such as food, entertainment, lifestyle, shopping, news & learning, healthcare and more all year long. Hence there is no chance they will ever forget you for this thoughtful gift.?

At the end of the day, the gift that makes the giftee feel special and adds value to their everyday life is always much appreciated.