How Core Values Shape Our Future??

Folks I'm super excited to share with you that I recently joined a Scaleup Company Loyalty Now as Chief Product & Innovation Officer (CPIO), it focuses on Core Values, People & Culture. It is a Loyalty scaleup that specializes on Card Linked Offers (#CLO)/Aggregator Payment Linked Offers (#APLO) in Loyalty Space with a great vision to create a #Seamless, #Frictionless, and State-Of-The-Art CLO Loyalty platform that is Truly Plug & Play. They aim to improve the data, partnerships, and member engagement of their clients through their innovative thinking & better ways of working all with best Startup DNA below.

But what really attracted me to join Loyalty Now was their #CoreValues below.

• #LeadingWithPrinciples: We will rise above the idiosyncrasies of personalities and our decisions be driven by alignment of principles.
• #Ownership: We will take our tasks own it through to completion promptly with good quality exceeding all agreed expectations.?
• #InnovateToWin: We will embrace Continuous Improvement opportunities in the business & innovate to win, both internally & externally.
• #Celeberate: We will not only celebrate our success, but also celebrate failing fast, embrace the learning & pivot to win big.
• #Respect: We will treat each other with utmost respect & equally earn respect. When in doubt, we will lead with assuming a positive intention.

Above values reflect their commitment to creating a better future for their customers, employees, partners, members and the entire society.

They also resonate with my personal & professional values like #Passion To Work/#Openness/#TeamSpirit/#Continuous Improvements & #Trust, which I have developed and nurtured throughout my career since past 3 decades.

Loyalty Now - About Us

I have always believed that core values are the foundation of any successful organization. They are the guiding principles tools that shape our culture, behaviour, and decisions. They are the essence of who we are and what we stand for. They are the DNA of our existence or identity.

That's why I have been a Core Value Evangelist in every company I have worked for, even called the #DNAman.

I have always tried to revive, spread, and live by the core values of each organizations. I have also learned from the core values of other companies that I have admired or collaborated with. One my hobby is to analyze the Core Values/Mission/Vision/Purpose of each new place I visit could even be hospital..

For example, my first major company was Mastek.com ( Mastek ), which was the first company then to get PCMMI Certification Properly defining everything for people. Their philosophy was to take care of employees and the business will take care of itself. Their cultural values were exemplary in it, loved my first company stint there for 4 years, values reflecting their commitment to creating a better future for their customers, employees, and the entire society. Their core values were: #CustomerCentricity, #Agility, #Collaboration, #Integrity, & #Passion.

Another example was Welcome Realtime (WRT) that Collinson acquired later, where I was called #DNAMan in corporate meets as I was representing and promoting it. Their core values were: #Passion, #Openness, #ContinuousImprovement, #TeamSpirit & #Fairness/#Trust, we all identified and formed our core values then in a workshop in south of France then!

And another example was Collinson , where I worked before joining Loyalty Now for past 20 years. Their core values were: #CustomerFocus, #Innovation, #Collaboration, #Respect, #Integrity. I loved practicing it living /breathing those values since past 2 decades, every moment????

They also had some Sub-Values that were:

?? Do the Right Thing

?? Make the Right Choices

?? Respect for All

?? One TEAM

?? Together Actions & Mindset

?? Act Smarter

?? Innovative Thinking

?? Better Ways of Working

?? Be Insight-Led

TEAM, these are just some of the examples of the core values that have influenced me & shaped my bright future. I have learned from them and applied them in my work and life. I have also shared them with others and inspired them to do the same.

That's why I'm thrilled to be part of Loyalty Now , where I can continue to grow and contribute based on our core values. I'm looking forward to working with my new colleagues & partners/clients who share the same vision and values as me. I'm also eager to learn from other companies and industries that have their own unique core values.

I believe that by embracing and living by our core values, we can create a Positive Impact in the world and achieve our goals together. That's how core values shape our future.

What about you? What are your core values? How do they shape your future?

I would love to hear from you and exchange ideas on this topic. Please feel free to comment below or connect with me on LinkedIn.

Folks, Please also read related Article below On Why Culture Matters More?

https://www.dhirubhai.net/pulse/why-culture-matters-more-than-strategy-ravisankar-sundararaj

??Thank you for reading so far, Folks Enjoy, Have A Fantastic Friday & A Wonderful Weekend & SEPTEMBER Month Ahead All??????