How To Convert Substantial Thinking About Anything Into Something Valuable For The?World
Shashi Sastry
Director, Client Enterprise Architecture at Kyndryl (ex-IBM) | IT Transformation Consultant | EA Coach |Author & Blogger
Over the years, I have converted much of my thinking into philosophy, poetry, and non-fiction content and published them as articles, poems, books, podcasts, reels, and YouTube videos. My readership and interactions with them suggest I’ve created value for a few thousand people. Some have been entertained, others have improved their well-being, and some have acquired new skills. A few have even been inspired towards new ideas and content of their own.
Now let’s talk about you. You, too, have great value. Are you transmitting it or sharing it? If you are, kudos. I may only help by referring you to my articles on understanding life , strengthening the mind , generating new ideas , and writing better . You may leave from here to them.
But if you tell me you think about many things and wish you wrote or created something but are struggling to do so, you are in the right place. Read on, listen, and do what I say. We want you to.
Three Steps to?Value
First, look at your ‘thought storm’ from all sides and peer into it to extract these three aspects.
1. What's the?problem?
Why did you start this hairball? What is bothering you? What are you trying to tease out? If you had this problem, it’s likely others will, too. Let’s start by putting it into words clearly. It may be one or a set of related questions.
For example, I considered this subject and isolated the problem as: 'Why do people who want to write not do it?' Or, for example, ‘How can people enjoy Venice without ruining it?’. Or, for example, ‘Is GenAI good for art?’
2. What have you worked?out?
Your thinking intensity gets to a point where your mind gets supercharged, and the result is a lightning bolt, and its light reveals something. It’s your 'aha' moment when you see the pattern, the source, the cause, the way. What your cogitations, ruminations, or private notes identify, clarify, or invent has genuine value. Now, put this down in words or some form. It may seem obvious, trite, trivial. But don’t judge it, at least not yet, for you are not done.
For example, when thinking about this topic, I realised certain things hold us back from creating for others. I’ve captured these reasons in the last section for you. A different example?—?you realise you’re good at an art form that conveys something beautiful or elevating.
3. How can we get its benefits?
Okay, you have the problem and your answer, but there’s actual gain only with action. Think about how people could apply your solution to improve their work, health, or life. Your issue may be typical, and your answer may not be new, but your way could still be fresh and compelling. If your question or answer seems new, that’s big. Then you have a duty.
Three Key Assumptions
Now, you are mentally ready to create, publish, and put it out there. But it’ll all come to naught without some basic skills. We’re only talking about a level good enough to convey what you want to tell us, and 99% of readers likely have them.
1. You can write?workably
Write or speak (if you want to create audio-visual content) in a language you are proficient in. Excellent grammar and vocabulary help, but you can work on that in parallel. So, start putting things down one thought, paragraph, and chapter at a time.
2. You have energy and?focus
Without this, nothing gets done. But you had the drive to look into so much about something, so you are no laggard. Yes, thinking is the most immediate and easy thing. But it doesn’t take all that much effort to write or sketch. Do it in fifteen-minute bursts. Draft it, then improve it. Three rounds. Then out it goes, as it is. We are waiting for it.
3. You have a feeling of?value
You may have started with casual thinking. But if it took hold and expanded, it is crucial for you. Once again, you know you are a regular person and may have felt you’ve reached somewhere potentially interesting for others, too. Otherwise, think about it now. If you feel that, you must do something with it.
For example, I wrote this piece with a particular friend in mind. He has tremendously valuable stuff swirling around mentally, but we need to get the benefits. I thought, "Let me write this to spur him on," and that led me to believe others may benefit from it, so why not an article?
Three Misconceptions to Sweep?Aside
Swipe aside these misconceptions! Just produce.
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1. It needs to be?perfect
What is perfect? Nothing. Who is perfect? No one. (I am an atheist, and if you’re a believer, you’ll admit mere mortals can’t be Gods. So neither of us can have that goal.) So, don’t endlessly try to perfect your thinking, answers, or writing. No one’s stopping you from updating your output, and it will get better and better each time. Evolution is more powerful than deliberate design.
To get the value of your ideas, okay is fine, fine is excellent. There is nothing beyond that.
2. It's nothing?new
You want to kill the baby before it’s born. Why? We are all so similar, and there are so many of us. Should you and I not have been born, then? Do you know that barely 2% of the world’s eight billion people create content? Your writing, podcast, or video deserves to exist because there is a 100% chance of it being new for millions and an improvement on something for billions!
You may not reach everyone, but there is no need to worry about uniqueness.
3. You’ll be criticised
You're not looking for blind acceptance of what you write. You are fine with hearing a different point of view. You are okay with respectful and informed debate and critique. You are even good with your language errors being pointed out.
What you fear is attacks from rabid ultras and jocks. That’s fair. But you can avoid it. There are many safe spaces for the sincere thinker and writer. Traditional books, newspapers, magazines, Medium, Substack, LinkedIn, SquareSpace, and many others have millions of readers and writers who read. Most of them will read quietly and put a like or clap. Some will find faults, but usually with listening and respect. A few will commend and encourage you. Together, these three types will be 99% of your readers. The rest, 1%, who cares about them? Ignore them and carry on. They will not extinguish your light.
End Note
You may produce rubbish. So may I. It’s okay. For what if it’s not entirely nonsense and helps someone? Even one person. Isn’t that a good thing? Unlike the ephemeral, inconsistent, and fraught spoken ideas you may share, a product you create is an asset with three merits?—?strength, reach, and longevity.
Essays, podcasts, videos, books, and art forms can help scores, perhaps hundreds. Consider how they will live long after us and continue to give. And if you are in the top 10 percentile of humanity at something, you could even help thousands or millions.
Only you are you, and we deserve to benefit from your unique genius. So please do as I say. Start giving now.
Bonus
Once you start publishing, burn the image below in your mind to get the most out of your content. It is my Publish->Publicise->Derive->Monetise framework. Schedule time for these activities every week. For example, I publish and derive during the week and publicise and work on monetisation on weekends.
Remember the mnemonic?—?PPDM?—?Publish-Publicise-Derive-Monetise. (or think poppadom, the popular Indian snack ??).
It’s a rough guide. You should tune it to your expertise area and its best paths.
There's a lot more for you from me at:
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Business Intelligence Consultant in HCLTech@EMEA & AMR region I Data Analyst & Data Visualization at Summer Internships: Nestle India I IIFL (Securities) I NKGSB Bank II
1 个月Valuable Sir!