How to convert FB Marketing into increase Profit
It still amazes me how many businesses I have spoken to that still does not have an internet marketing strategy beside doing posts on Facebook; while others even though they are marketing, they do not have a clearly define objective which is essential to getting real results on Facebook. In the first instance it is important to realize that increase likes on your Facebook fan-page or more engagement in your post does not automatically translate to increase in more sales for your business. A deliberate and targeted approach is essential.In this article I will address three strategies that will allow you to connect Facebook marketing with in-store ROI.
So how should you go about getting more people into your businesses using Facebook marketing and social media? 1.) Firstly you have to use FB offers for tractable deals! All this can be done from within FB marketing platform itself which allows you to create your own offer. When you go to add your photos to your campaigns, there is a button that says "deals and offers" you simply select it and follow the direction. For more information you can contact me or my company via LinkedIn if you need additional assistance. These offers are trackable, and FB will email it to the customer which can then be redeem in your store.
Secondly you can track actions to your clients website via FB marketing, primarily to show them that you are driving targeting traffic on their behalf. By doing this they will see that an increase in sales, especially if it is a store or business which has an online presence with a website that customers can purchase from.
Thirdly you can use FB marketing to create an email list for your clients, which you can then market to by sending coupons, offers and deals on an ongoing basis at no additional cost. This process on building an email list for your business using social media and fb marketing is extremely important and cannot be overstated. This is an asset that will be worth its weight in gold a 100 times since this is best way to build loyal followers.
It is not enough just to have a popular presence on social media with a great fb fan-page or a large twitter account with many followers, or awesome photos on Instagram if it does not increase your business profitability. I hope this post has help to shed some light on the issue of social media marketing and how it can positively influence your companies sales.