How To Convert Any Website Into A Marketing Funnel?

How To Convert Any Website Into A Marketing Funnel?

You probably heard of saying “Measure twice and cut once”.

When it comes to web design, it means, before you jump into coding or designing, take a time to think of a project.

Think of strategy.

Make some structure and plan.

Why?

Because it will save you a bunch of time and energy and the project will run smoothly and will be done quicker.

The result will be a website with a strategy and a plan behind it.

It will produce the wanted result for the customer, and make you a profitable and in-demand funnel designer.

So, in this piece, I’m going to show you a simple, effective, and proven process to plan out your new (or existing) website.

By the end of this post, you will have a great system in hand, on how to make any website to work like a marketing funnel.

By using this process you will be able to convert or create a funnel-type website that matters, that looks great and that actually does something for your clients for their business.

Are you ready?

Let’s dive in.

For this purpose, I will use the Aikido Dojo I am practicing in, as a sample client.

(Aikido is Japanese martial art and the place where it is practiced is called Dojo).

As I am an insider, I know the exact problems and aspirations of the Dojo. However, if it would be a new client, you would talk to the owner to discover precise problems and pains that the client has.

In that conversation, you would talk about the current situation in that business, things that are changing, and the problems and challenges the owner is facing.

Basically, you are looking for all the aspects you can help.

There is a complete list of questions for the interview with the business owner, which I can share also.

The worse thing designer can do is to build a site that looks good but does nothing.

That is the reason why we need to start a project with a clear goal in mind.

So, our goal as web/funnel designers is to make a site/funnel that looks good, but also solves a lot of problems and really helps the customer in a big way.

And the best way is to talk to a client, get the business problems he/she has and take notes of them.

Now, the next logical step is to come up with a strategy on how to solve those problems with your web/funnel designing skills.

Here is how.

The Process

1. Take those notes and put them in some visual form.
2. Like, put them in a spreadsheet, on in a mind mapping software (there is a lot of free choices).
3. Next, group the problems by similarity and connection. There is probably a repetition of the same problem and some of them are mutually conditioned. It means when you solve one with the highest impact, you will solve several others at the same time.
4. Think of those problem groups and reorder them in terms of importance. Put the most important problems at the top, and less important at the bottom.
5. Some problems, on second sight, are not the problems at all, so remove them.

Here is an example.

Aikido Dojo has the following problems and aspirations:

• new location
• new business ideas
• get new practitioners
• get specific kind of practitioners
• grow the club
• scale it
• get new trainers
• a simpler membership fee collection process
• makes it easier for people to find out
• answering a lot of questions on the website, like who is it for, what are the benefits of practicing Aikido, how they sign up, what are the prices, what the opening times are what they need to bring, how to get their first training

After grouping those problems and sorting them by priority of impact it looks like this:

• new practitioners, specific kind of practitioners
• easy to find it an all other questions
• a simpler membership fee collection process
• grow, scale, new trainers, new locations

Of course, this is different for every club or business, but you understand the principles.

Now that we have our list of the most important goals we are going to focus on creating a good strategy for the website/funnel.

What we want to do is to help the client overcome these problems and make progress using our web designing skills.

How to do it?

Now comes the strategic part.

Do some brainstorming with yourself or brainstorm with a college and try to figure out how you can solve these problems.

First, we gonna think of a page layout. We are going to plan out some of the sections to help achieve these goals, and this will be a one-page project.

The plan is to guide a page visitor through the sections, to arouse their interest, to tickle their desire, and to help them to take some specific action.

We are organizing this page to make the “flow” from top to the bottom.

So, first, I put the top menu and a hero section.

Then footer at the bottom.

Like this:

Then I know that the action I want them to take is to call or to visit the place in person.

This is a local Aikido club, so potential practitioners are 30 km in radius.

That’s why just to call or to visit.

If your potential clients are not local, you will want to put in the contact section a contact or order form or something appropriate for your case.

So, the page layout now looks like this:

Do you recognize the principle? Hook-Story-Offer :)

Plan out where people are going to start and then plan out the goal at the end.

Then we can focus on what goes in the middle, and that’s the next part.

Our goal is when they land on the page, to get them interested at the top, develop a desire in the middle, and take action at the bottom.

If we lead them from the top to the bottom in the right way the website will get results.

Of course, this is what you should be doing with other projects, and your projects as well.

In the middle part, we want to get the message out there that what kind of Dojo is this, what they can get here, and who are the trainers.

For instance: we are focusing on these things, you can expect these results, and it is for this kind of people.

So, as I know the problems of the Dojo, I know its intentions as well.

I know that Dojo wants pre-teenage boys and girls that are looking for a way to overcome their social problems, become better in school, learn about the calmness of mind, and learn a lot about Japanese culture and tradition.

This is what we want to emphasize first on the page. We want to use that top space to get straight into these big goals and show the right sort of people that this is the right Dojo for them.

If they feel this is for them they will scroll down for more, and eventually, come to the contact section and make a call or visit the Dojo.

If you put yourself in their place, these pre-teenage boys and girls are out there scrolling through their social networks and they bump on Dojo’s ad, image, video, or blog.

When they click on it, this website pops up and we want to show them straight away with these sections that this particular Aikido Dojo is perfect for them.

We are not trying to make this about attracting everyone to the Dojo. Our goal is to attract just pre-teenage kids and to repel others. And if they are interested in Aikido they can learn it here with the best possible coaching in town.

So, here we put information about the Aikido style we are practicing, about the Dojo, and the trainers.

If they are interested my goal is to keep them on the site and point them to find out more.

Now, the layout looks like this:

At this point, they are probably wondering what Aikido training looks like, how would they feel, what are they wearing, and l load of other different questions.

That’s why we use the next section to show them how it works and give them the experience they can expect in training, and also answer all the common questions.

Just below this section, we are adding two more with a promo video or a photo section and a testimonial section.

The purpose of these sections is to build trust and share other people’s experiences.

When we add these sections, our page layout looks like this:

Can you see the flow?

First, we get people to the page. If they are in the target group, they will be interested. Then, they want to learn more and we help them experience it.

(What can I get on Aikido? How am I going to look like? What am I going to wear? Can I do it?)

At that point, they have a desire to do something.

What we want them to do?

We want them to make a call (phone numbers) or to visit us personally (training days and hours, address, and Google map).

Finally, all we need to do now is to add some call to action.

We will use only 2 or 3, and they all make the page scroll down to the contact section.

In the end, our page layout looks like this:

As you can see this is a creative process of strategic thinking to solve business problems using a web design.

The same process can be applied for converting an existing website to a marketing funnel or in creating a new one from scratch.

After we have such a setup and apply a strategy to solve business problems, now we can choose some cool design, colors, and fonts to make it looks great.

I hope you enjoyed this post and hope you will make better results for your clients using these ideas.

Do you have any product or service suggestions that I could process this way for yours?

If you feel this article helps you in any way, please share in the comment below.