How Convenience Stores Help CPG Brands Boost Sales
Mike Levinson, RD
Director of Sales- foodservice @ Palermo's Pizza | Registered Dietitian
Convenience stores offer numerous avenues to help consumer packaged goods boost sales in a variety of strategies.
The following are some methods:
Firstly, product packaging should be optimized and be of a high quality. Indeed, packaging is a critical factor in influencing impulse buys in convenience stores, where customers frequently make split-second purchasing decisions. CPG brands can use attention-grabbing colors, visually appealing designs, and clear messages to gain market advantage. Good packaging must be succinct, easily understandable, and communicate the product’s uniqueness.
In addition, CPG brands should use small packaging or package products in bull to attract convenience store customers who desire quick items. Point-of-sale marketing is one way to think about the point of sale. Capture the audience’s attention immediately before they make a purchase through the use of point-of-sale marketing materials. Indeed, these could be small countertop displays, floor stickers, or hanging signs, all of which promote new or sale items. Brands will also profit by employing them in the vicinity of cash registers to stimulate last-minute transactions and defeat socialization.
Promotions that are tailored to the customer are another option. Develop a campaign targeted to the typical convenience store consumer’s characteristics and spending habits. This could possibly be a promotion on the reality of the soles of the feet. These may include multi-purchase deals, more than one sign available, or time-limited promotions that encourage buying.