How To Control What People See When They Google Your Business

How To Control What People See When They Google Your Business

"Not everyone will always like what you do, though it's your choice to promote the people who do" Brian Savic

As you may already know, In todays social media economy, one of the critical components that influence the long term survival of your business is determined by the strength of your positive online reputation.

The ability for mobile users to instantly access the internet via a smart phone has given everyone and anyone the opportunity to participate in your online reputation and ultimately the control of how your brand is perceived online. Whether you choose to see this quandary as an opportunity or threat, will determine the strength of your future digital footprint, your market positioning and fundamentally your business growth.

Why Your Page One Google Ranking May Be Costing You Customers

Note: Before you send any hate mail, after reading the sub heading, please consider reading the following client examples;

On numerous occasions during the past 14 months, we have been presented with local business owners, ranked on Page 1 of Google, in the local 7 pack, who had complained that their position, had cost them potential customers. Business owners had been getting increased resistance during their phone inquiries and current customers were asking about negative comments that had been written about that business online.

Naturally, we weren't surprised that a page 1 position on Google could cost a business potential customers, due to a large number of consumers who research heavily before making a commitment online. According to a recent GE Capital bank survey, 81% of consumers will go on line to research a product, service and business before buying. If the business in question returns results of a poor customer experience, via negative customer reviews, then consumers will disqualify that business as an option to do business with.

Customer reviews and a Google+ score for a local business are clearly displayed in all local 7 pack search results, to help consumers make an informed decision about how the businesses displayed are performing for their customers.

The Solution

1.Put together a process that requires you to ask your customers for feedback after each transaction, using either digital applications or printed media. Asking your customers for feedback will immediately identify if your customer is satisfied with your service and or whether you need to improve your procedures.

2. Get your customers consent to use their testimonials on your website and other web properties and social media.

3. Train your new and existing staff to look for different opportunities to collect your customers feedback.

Discover how to get more customers quickly with web reviews to control what people see when they Google your business. Just released: Course on Udemy for 2015: Go here: https://www.udemy.com/reputation-marketing-get-customers-quickly-with-web-reviews

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About Brian

CEO Founder Tellamate Online /Tellamate Review Marketing Solution/ IrevealTV Host

Brian Savic has successfully held executive management roles in sales, operations and training in the top 20% of Australian companies for the past 10 years. Brian has also profitably operated two businesses in financial services and in recent years has taken on his biggest challenge, owning and operating his own "online marketing” firm, dedicated to servicing local businesses with the view to consistently exceeding their expectations.

 

 

 

Karen Chaston

Our clients achieve two important outcomes. 1) They get their life back: thriving in all areas of life. 2) As do all of their employees. Together let’s transform challenges into opportunities for unparalleled success.

9 年

Great Advice Brian... thank you collecting and publishing your great reviews & paramount in growing your business, as people will always take the time to check you and your company out on line

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