Keeping your website content relevant, accurate, and engaging for your audience can boost your rankings. Refreshing or updating old content requires a strategic plan and a thorough understanding of the subject matter. Making insignificant changes like altering titles or tweaking headers is lazy and ineffective. Instead, try adding or removing content, reorganizing sentences, tweaking terms, or adding a quote. Remember, online content is "living pages" and should be updated regularly for better rankings.
- Have Pre-planned Updates and Dates to Update:Be persistent and punctual to succeed. Use a content calendar to update your content. Review and refresh a schedule to save it from becoming outdated.
- Have Scheduled Reviews:Regularly reviewing your content helps to keep it up-to-date and relevant. This involves checking for outdated information, broken links, or areas that need improvement.
- Have 'Trigger Terms' (for events/changes/news/trends etc.):"Trigger terms" are specific keywords that indicate the need for content updates when certain events occur. By monitoring these terms, you can identify when to update your content with the latest information. For instance, if you're writing about a new product, using "trigger terms" like "release date" or "price" can help you stay up-to-date.
- Have 'Trigger Terms' for Existing Content and Mutual Inter-linking:Identify existing content that needs updating using trigger terms and interlink related pieces of content. Use Google Analytics to track user behaviour and identify which pages need updating or interlinking. Finally, ensure new content is linked to relevant existing articles.
- Have a 'Rotation' in Certain Link Blocks, Shown on 'Ancestor' Pages:To help users explore your website's popular or evergreen content, consider adding specific links on ancestor pages that are higher in the hierarchy. By rotating these links, you can increase traffic and engagement.
- Have Tags/Triggers for 'Related Links' Blocks (automated by category/topic/taxonomy etc.):Use automated systems based on tags or triggers to display related links on a page. This ensures the content is relevant to the user’s interests. For instance, show blogs of a particular category on that category’s service page or product pages of that category.
- Plan Promotion and Re-promotion Actions on Social Media:Promoting your content on social media platforms like Twitter can help drive traffic and engagement. Consider re-promoting older but still relevant content with different captions or visuals to bring attention back to it.
Old content is not necessarily obsolete. If a keyword or phrase related to your old content becomes relevant again, re-promote it to align with currently popular topics.
If you have a website, it's important to keep your content updated and interesting for your visitors. This is called content refresh. You can do this by making changes to your content, linking to other pages on your website, and promoting it. If you keep your content interesting, you won't need to delete old things. This will help you get more people to visit your website.
