How Content Marketing Works on Social Media

Hello everyone, Deepak here! Welcome to this edition of our newsletter.

Today, we're diving into a frequently misunderstood topic among financial advisors:

how effective social media content posting really works.

I made this blog video if you prefer to watch in a video format.

Clear Up the Confusion: Social Media Content Posting Explained

Over recent discussions with many financial advisors and firm owners, a recurring theme has emerged: there are many misconceptions about social media content posting.

Let’s clear up the confusion by breaking down what content posting means, how it works, and why it’s essential for building your brand and generating leads.

1. What is Social Media Content Posting?

Content posting involves creating posts on platforms like LinkedIn, Facebook, Instagram, TikTok, and X. A post can be a combination of text, images, or videos, shared on your personal or business profile. This form of posting is organic, meaning it’s entirely free—no payments to the platform for exposure. In essence, content posting is about communicating your message effectively to your audience.

Example: A post on LinkedIn might include a compelling text about financial planning tips, followed by an informative video or infographic. This content is designed to engage and educate your audience.

Here's one of my recent post on LinkedIn.

2. Who Sees Your Posts?

This is often where the biggest misunderstanding lies. When you post on LinkedIn, your content is initially shown to a small subset of your first-degree connections (those directly connected to you). But it doesn’t stop there.

Based on the engagement your post receives, LinkedIn’s algorithm may also show it to second-degree connections (friends of friends) and even beyond, increasing your visibility significantly.

Key Insight: From my experience, about 50-60% of the people who see your post are your immediate network, while 40-50% come from LinkedIn’s extended reach. This means more visibility and more opportunities to connect with potential clients.

3. Building Your Brand Through Content Marketing

Why is content marketing so important? It’s a powerful way to build your brand, spread your message, and generate leads. The main metric to track here is ‘impressions’—the number of times your post is seen. High impressions indicate strong visibility, which can lead to more business opportunities.

Benefits of Content Marketing:

• Brand Awareness: Consistent posting enhances your brand visibility.
• Lead Generation: Engaging content attracts potential clients.
• Credibility: Sharing valuable insights positions you as an expert in your field.

Common Mistakes to Avoid:

• Spending too much time polishing content that doesn’t engage your audience.
• Posting low-quality, generic content provided by third parties.

Pro Tip: Consistency is Key

Leverage tools and processes to produce a high volume of quality content consistently. Monitor and analyze impressions to understand what works and adjust your strategy accordingly.

For instance, through our proprietary software, advisors have achieved up to 47,000 impressions in a single month by optimizing their posting strategy.

Our ready to use content library that has produced over 2 Million impressions on LinkedIn thus far and growing rapidly.

Maximizing Your Content Strategy

Imagine reaching 30,000 to 50,000 impressions within months. With the right approach, scaling up to 100,000 impressions is entirely feasible. This kind of visibility can significantly boost your business by increasing brand awareness and generating quality leads.

Ready to Elevate Your Social Media Game?

This newsletter is designed to demystify social media content posting and help you harness its potential. If you're ready to master social media strategies and generate real opportunities, let’s connect.

Reach out now to book a strategy session!

Click here to book your 1 on 1 Social Media Strategy Session

Thank you for reading, and I look forward to discussing how we can elevate your social media presence!

Best regards, Deepak