How content marketing tells you if a tech company cares about customers, regardless of its other claims
Copywriters claim their clients typically fall into two categories – those seeking good content that informs and entertains customers through the cycle, and those who care only about the price of content.
A very professional and experienced writer colleague (you’d love to have her write your marketing material, if she wasn’t already booked solid) posted in our private group:
“I just talked to a company looking for blog posts. After working at [giant household name tech company] for years the marketing director understands the value of great content. Except her boss does not understand and has her sourcing posts on Fiverr for less than $100 per post. She says, “they’re not even bad and I just can’t justify your prices.”
Seriously? Companies want results from marketing content. Specifically: Return on Investment (ROI) in the form of leads and sales.
Q: What kind of company expects results from content that’s “not even bad”?