How Content Marketing and SEO is Important for Small Businesses?

Do you want to promote your business, do you want to advertise your specific products and services? Do you want to accelerate your business growth, boost brand value and gain loyalty? If Yes then you must have to do your online presence in such a way that it represents and convey your business to peoples easily.

So, To have a robust online presence, first of all, you have to build a website then do search engine optimization, search engine marketing, social media optimization, social media marketing, content marketing, and so on.

Now we will discuss everything in detail that how could we make our strategies and presence so that we will get more attention from our customers. To start your digital endeavor, first of all, and most importantly you have to develop your website and this authenticates your business on the online platform.

Best ways and practices to choose a domain name for your business website?

So, now what are the best ways and practices to build a website for your business? first of all, what are the prerequisites for this? At Number One, You need a Domain Name, and here another question arises that how to choose a domain name?

Instead of picking a random domain name choose it carefully because it matters at last. This domain name will represent your business name and it will define the type of your business or profession. So while buying a domain name be careful about the name because it’s going to be your primary keyword and it will play a big role in digital marketing.

You could try a domain name suggestion tool like this one – rebrand.ly/sucwxlw  and this will help you to find a good name and if the name you search for is not available then it would suggest you some synonymous or conjunction words for your domain.

How to choose a Server and Hosting pack for your website?

Number two is to choose a suitable server or web hosting package for your website, this is where your web pages, files, folders, pictures, videos, and texts reside. Actually, there are many different types of server and hosting packages are available, when I called it a server it mainly represents the Dedicated server or VPS server, and when I called it hosting pack it mainly represents the shared hosting.

Your choice of the server depends upon what type and how large your website is. first of all, if your website is going to be an informative one for your business then a shared hosting pack is enough. If you want to build an eCommerce site then also a shared hosting pack is good but you have to upgrade it, into a “VPS” or “dedicated” server in proportion to your increasing customer base.

Similarly, if you need to build an Online class website then a shared hosting pack is also enough, and of course, you’ve to upgrade your web hosting in proportion to your user base, And any website application that requires user sign-ups, interactions, various types of data uploads, data-driven contents, could be started with a shared hosting pack but you have to closely monitor your hosting pack performance.

And yes, one thing, If you want to build a chat system in a website then it could be done with a shared hosting pack but if you want to build a live video chat or video conference then you must have to opt for a VPS server.

In the same manner, if you want to build a website where you want to host videos for your users to watch then you must consider a VPS server, because while a user watching a video on your website, technically that means your server streams that video data to the user’s browser and a shared hosting pack couldn’t handle video streaming at a large scale.

To help you comparing and choosing between different hosting packs and of course one thing that is an SSL Certificate its a necessity for your website and it comes as a free goodie with many hosting packages and servers, I will give you a link here rebrand.ly/cj35gyi.

What are the best ways, practices, and processes of building a successful website?

And now I’m going to discuss the way and process of building a successful website, First of all, you have to summarise and arrange your ideas that how your website is going to be look and what contents are going to be public.

So, our first work is to start creating and collecting the contents, pictures, videos, and any data or documents that you want to present in front of your potential customers, in this period of development we have to carefully curate our contents with our chosen keywords (keyword analysis) and this is going to be a very crucial part in the later stage where we do start SEO to promote our website.

While writing and preparing our contents we should keep an eye on transition words in our sentences, phrases, and paragraphs, we should maintain a healthy keyword density in our content (that is 4 to 5% of the whole text), And also we should look after the keyword proximity and synonymous words for our chosen keywords.

We should optimize our images with proper naming, title, caption, and alt tag according to our keywords, and it’s our important duty to keep a track of the naming, titling of each and everything that going to be live on our website so that we can get better SEO performance later.

After the initial stage of content creation now we’ve to jump into the development process, but here comes 2 options that you have to choose from, option one is, if you want to hire a developer then you have to invest more, for example, you have to invest in a domain name, hosting package, content creation and now on a developer plus future maintenance.

And the second option is a very cost-effective and productive one, and this is called a “WAAS” platform, it’s a variation of “SAAS”. On this Platform, you are free from the website maintenance and server maintenance complexity, along-with you’ve to only pay the minimum monthly fee for what you want.

If you have a good budget and time then you could consider the first option but be said that in terms of quality and performance there is no difference between the two options, And also you will get the extra benefit of updates and maintenance freely on the WAAS.

Here I will give you a link rebrand.ly/x2g69 where you could know more about the WAAS, View the Plans and demos and it will help you to take the steps to build your website properly, and yes, this WAAS platform is SEO optimized.

Important of SEO and Content Marketing for your Website!

So far we discussed a domain name, hosting pack, and how-to’s and options for developing a website, Now after completing your website the crucial part is how you reach the masses and find your niche customers and gain new prospects?

Every one of you knows that nowadays SEO is the most important factor to boost your online presence, find new prospects, retain existing customers and gain loyalty. Because SEO enables you to reach the searcher or finder for what she or he is searching for.

You can also do Paid online marketing like, Google ads, Facebook ads, Linkedin ads to aid your SEO campaign. And here is a very important thing that is Content marketing, it is the most valuable weapon in your SEO strategies because it gives information, knowledge, and values to the audience.

Through Content Marketing you can engage your customers and direct them to your sales funnel because in content marketing a customer could feel he is getting valuable information from your shared contents. You can do content marketing on various platforms and on various topics that somehow relate to your business category.

First of all, Blogs on your website is the best way to start a content marketing campaign, you could try creating video contents on youtube, write articles on Linkedin, and share your contents on other social blogging platforms.

Write and share content that can give information and knowledge to the audience and lastly on your content wisely choose few keywords and link them to your website. In this way, you can gain the customer’s trust and he will be loyal to your business.