HOW CONTENT MARKETING CAN CHANGE THE FATE OF THE STARTUP TO EVOLVE INTO A BRAND AND TELL THEIR STORY AS THEY GROW

Is it important for you to have a strong brand? If you do not have a monopoly in your industry or have up to 20 potential customers (who can also offer lunch at least once a year) then the answer is probably yes. A strong brand is doing business, which means that customers have a positive expectation even before they get into a buying process.

WHAT BUILDS A SOLID BRAND?

To succeed in building a strong brand, it needs to be relevant, different and interesting.?In today's digital ecosystem, this includes all your online communications.?Relevant so that visitors find what they are looking for, different to create distinction and recognition, and interesting to create a positive feel and trigger desired activity.?

With good content marketing and right attitude, you reach both heart and brain - in that order.?

?CONTENT MARKETING – WHAT IT IS?

Have you noticed that traditional marketing, the so-called outbound marketing, is less and less effective? Of course, a TV spot at 21:00 on a large chain is still effective, but who can afford it? As a marketing professional, you know that there must be a better solution.?Enter the era of content marketing. Instead of presenting your products or services, you provide truly relevant and useful content to your prospects and customers to help them solve their problems.

As mentioned by top digital marketer Joe Pulizzi you should be the top content producer of not only of your brand but also it should mark your industry verticals. It should be a nonstop continuous process very much unlike temporary marketing campaigns. If you want to define what is content marketing, it brings value to your customers; the goal is also to attract qualified prospects who might one day become your customers. If you do not focus on your SEO and the design of landing-pages, eBooks and white papers, it's going to be time to get started.????

CONTENT MARKETING IS USED BY MAJOR BRANDS

Colgate, Microsoft, Coca-Cola, Xerox, Cisco and many others have developed effective and highly profitable content marketing strategies.?Colgate, for example, has an oral and dental health site with video resources, interactive guides and a few hundred articles. This is the perfect example of a brand that develops editorial content and uses its expertise to bring quality information to potential customers, which is the key to success in content marketing.?But what's more interesting is that it is also used by small businesses and even small shops around the world. Why? Because it works.?Indeed, even a very small company can shape and share its experience and expertise by creating blog articles, videos, newsletters and eBooks in an organized and effective way to reach new prospects.

SIX TIPS FOR BOOSTING YOUR CONTENT MARKETING AND TRAFFIC

1.????For the success of your Content Marketing: be regular

Why regularity first is most vital in content marketing? Maybe because this is the problem we all face at one time or another. Caught in our work for our clients, we often forget that our blog is written for them too. In addition, it can become your first commercial tool, your first source of leads, so treat it.

2.???Listen to your audience to fuel your Content Marketing

Listen to your customers and your audience to speed up your content marketing strategy. What does it say about your industry on social media, how can you participate in the conversation or bounce back on a given piece of information? Social networks bring you closer to your target, your audience; they allow you to hear their questions, their discontent, expectations.

3.????Answer a need

Rich in what you have drawn from social networks, you can now create quality content that meets the expectations of your customers. What benefit do you get from reading your article? What will we learn, how will we be entertained or inspired??How will you hit your reader to click on the "share" button at the bottom of your article? Besides, what is shared on social networks? First, Internet users share content that will highlight them in the eyes of their audience. Even if they are not the authors, they are the ones who found the content and who share it.

4.???Work on your titles

Your title must be a promise. This is also a prime factor for your content marketing success. The promise of valuable content, an unveiled secret, a moment of relaxation, a new apprenticeship, etc. You have about ten words (plus an image most of the time) to inspire your reader. If these few words are not enough to convince them, Internet users will not go further. Your title will always be in competition, on social networks, aggregators of contents, your own site. He must catch the eye and stand out.?When you write a title, if you do not have the sense of the "hard-hitting formula", you can limit yourself to those few ingredients that work pretty well to increase the virality of your content:?

1.?????A number

2.????Strong adjectives

3.????Didactics (How, When, Why, ...)

4.????Profit

An example: A number + an adjective + keyword + profit = 10 incredible tips to increase the profits of your content marketing.?While this may seem a bit opportunistic, but since it works, it may be interesting to create from time to time such articles that generate a good commitment if the content follows.

5.???Make sharing easier

Having share buttons at the bottom or side of your item is a minimum. Make sure your reader only has to click a button to share, whether the tweet or the Facebook post is already written for him. In short, for successful content marketing just chew him the job.?How do we behave on the internet? We zap fast and, despite all our good will, if things do not fall into our hands, we give up.

6.???Ask for sharing

Sometimes we put together all kinds of Machiavellian strategies to get our visitor to produce an action when we could just ask him to do it. The simple mention "Please Retweet" would increase the sharing by 160%.?This sharing request has a double action, known as the Ben Franklin gEffect:?"He who has already done you a favour will be better able to make you another than the one you yourself have obliged." Well content marketing is an effective way to demonstrate your values and gain the trust of your customers.

Producing content is only part of the job of content marketing. This effort will not produce any results if you do not give visibility to your content. You will need to share your work on all social media platforms where your audience likes to find you. It is difficult to become an opinion leader without media support. If you cannot benefit from traditional media, invest in social networks.

Conclusion – The concept of content marketing is renowned for its efficiency and to attract qualified leads on professional sites. Rather than interrupting customers with advertising, you make themselves known to them through content tailored to their needs and answering their questions. However, while extremely effective, it is nonetheless time-consuming and requires specific skills. Outsourcing all or part of its content marketing is often one of the best solutions.

Meta Description - Less expensive, more efficient, convincing and highly customizable, content marketing is the best way to communicate with the audiences in an efficient way.