How a Construction Company can use Google Analytics to hog the Internet Limelight

Any business, big or small, can be successful only if it is evaluated and analyzed well. Right! So, when your construction website is up and running, shouldn’t you be analyzing what is working in your business’ favor. As online digital marketing is the new-age way to reach out to the maximum customers, Google Analytics is the tool to measure the marketing efforts and decide the dos and don’ts. In this article, we will see how a construction company can use Google Analytics to hog the internet limelight and gain huge benefits. Lets first answer: 

 Why use Google Analytics for a Construction business?

Before your digital marketing efforts start bearing fruits, you need to have an online address of your company. And, that is the construction website. In order to understand the clicks, page views, and page visits and traffic patterns of your website, Google Analytics is the tool. Analytics is indeed the best application to understand how your website is performing in terms of attracting visitors and later converting them into leads. Even if your construction business is a service-based firm, having analytics in place can open new avenues to gain clients and customers.  

What a construction company can do with Google analytics

It’s a fact, without Google Analytics, construction business marketing cannot go anywhere. Not just it helps in monitoring numbers and trends, it also improves a business’ understanding of its clients and customers. It’s quite unlikely not to see marketers using other Google products. All these Google products, tools, and apps can be mapped with Analytics easily.  

The best part about Google Analytics is that it keeps getting updated. The updated Google Analytics 5 hit the internet in March 2019. There are a few added features complementing the usability factor. Here is how a business owner, a marketer, can take full advantage of Google Analytics.  

? Data is free with Google Analytics  

GA doesn’t charge a thing. Yes, it is free. Where else will you find a construction marketing analytics tool that will help you in every step of planning a marketing strategy? What Google Analytics does for a construction company is that it doles out all the essential figures, important data, and statistics, and relevant information required to understand the target audience in a better business way. When the DATA is coming free, you can spend your penny in some other marketing method.  

? Saves your energy and time with automated data collection 

Here comes how to use Google Analytics for construction marketing? Agreed, it can get complicated if not tricky. But, using Google Analytics is simple even for the people who are not that tech-savvy. So, once the set up of your Google Analytics account is completed, you need to copy the code provided on your website’s back front and voila it will start collecting data automatically. GA is remarkably a smart tool and segregates the data efficiently into Google Docs and Spreadsheets. 

The updated Google Analytics 5 comes with an easy-to-use interface that has been reviewed better than the previous versions by the users. In the new GA, one can find custom dashboards. Create dashboards with metrics you required to watch.  

? Campaign Analysis is quick and effortless  

By creating a campaign in Google Analytics, you can track traffic and conversions effortlessly. How a specific construction marketing campaign is performing can be monitored by looking at the advanced segments. All you need is to tick on the Advanced Segments dropdown and select New Custom segment.  

To understand it better, let’s take an example of a remodeling services firm. The firm is interested in local searches because they have to capture the local business. To track traffic from local search directories, name your custom segment Local Search Profiles, and then enter the websites where your company has profiles like yelp.com or any other business listing site. Use maps.google.com/maps/ for Google Places. If you are using the right custom segments, finding out the ROI of your social media campaigns, along with the other online marketing strategies, will not give you sleepless nights.  

? Customizing reports with sheer ease 

Constructions people are certainly the busiest on earth, and they toil hard. Given their situation, how many of the contractors or subcontractors have time to do and even think reports and numbers. It’s worrisome and, at the same time, inconvenient for them. Google has made it a cakewalk for them. So, one can use Google Analytics to simplify tasks in a jiffy. Choose from the reports Google has created for you. The exciting part is one can even create a report by using a simple drag and drop. After signing in, GA has provided step by step guide to customize the reports.  

? Google Analytics is flexible to integrate with other tools and platforms 

Do you know what the most powerful feature of Google Analytics is? It can be integrated without any hassle to other tools and platforms. As a user of Google services, you will know that Google has always held high ‘the’ user interface. Likely, Google Analytics, with its neat and swift functioning interface, is no different. Integrating it with Google Adwords will reveal the best and worst of your PPC campaigns. Google Analytics with Google Search Console will also help in other construction digital marketing activities.  

Usually, for many business owners, Google Analytics for marketing, with its technicalities, becomes overwhelming. A PPC expert or a PPC management service agency can effectively manage your data and campaigns.   

?  Win big with Social Media platforms 

Wondering how Social media marketing of your construction company is connected to Google Analytics? For instance, your construction firm provides interior decoration services and is using both Facebook and LinkedIn to promote its business. After analyzing construction analytics, you notice that you are getting more traffic from Facebook, but customer engagement is happening on Twitter. What do you do? You plan your social media strategy as per the analysis. If Facebook is getting more traffic then putting Facebook ad campaigns would be a good move. Social media channels can be monitored well without any hassle through Google Analytics.  

? Reduce the bounce rate of your construction website 

How would you feel if someone is not willing to hear what you have to say? You will feel rejected and dejected at the same time! The same way a website gets rejected when the visitor chooses not to go through its content. If the visitor is your prospect, then he/she not spending much time on the website would mean losing a lead. This phenomenon is called the bounce rate, and any website struggles to keep the bounce rate low.  

With the help of Google Analytics, you can have a detailed analysis of the pages experiencing a higher bounce rate. GA’s extensive reports will help you with ways to reduce the bounce rate of your website. In construction marketing, ignoring the bounce rate of your website can severely affect the overall SEO and Content marketing of your company.  

?  Google Analytics for Email marketing campaigns 

Email marketing is not passe. Marketers have found exciting email ideas to make connections and stay connected with their clients and customers. Integrating Google Analysis with Email marketing tools has many perks. It helps in tracking clicks, how many times a person has opened the mail, how much time they have spent on reading the email.  

Google Analytics also helps you to see what your customer is doing after clicking on the email. With GA, tracking your customers’ journey through email is easy and quick. Initially, email campaigns may perform poor, but with times it improves.  

? Effective use of content and marketing 

Digital marketing and content go hand in hand. That’s the reason why so many companies are using blogs, creatives, infographics, and SlideShare to make interesting content for the customers. Well-researched and quality content is the only way to build trust and relation with the customer. Nowadays, the emphasis is more on humanizing the brand, and for that, only content will help.  

SunRay Construction Solutions conducts regular webinars as a part of their content marketing and have received overwhelming response.  

 Digital Marketing for construction companies doesn’t cost a bomb like traditional marketing methods. However, one has to be on their toes while devising strategies for construction business marketing. No matter what you plan, analysis before and after is essential. And for that, you need Google Analysis. By following the abovementioned ideas, a construction company can use Google Analytics to hog the internet limelight.