How to Construct a Profitable Webinar Sales Funnel from Scratch

You want to make sales. You want leads to flock your way faster than you can spend money on advertising.

But more than that, you want those leads to turn into customers. Few things in business are worse than getting a massive amount of leads that go nowhere.

After all, a lead is only valuable if you can turn it into a sale.

Leads don’t make money. Sales make money.

Enter the sales funnel.

The purpose of a funnel is to nurture leads so that they move smoothly through the buying process. Ideally, this means you lose fewer leads.

It’s OK. I’ve been there.

Sometimes you lose leads due to lazy marketing. Or maybe you forget to follow up. Maybe you avoided a customer/client interaction. Or perhaps you were just too dang busy to put in the necessary work.

Whatever the case, losing qualified leads is disastrous.

Digital marketers have two jobs.

First, to bring in leads. And second, to turn those leads into customers.

The sales funnel accomplishes both.

And a webinar is a great thing to include in your sales funnel. [click here to read more...]