How conscious consumption is driving the market?

Welcome to Evera’s Experts Insights

Evera’s Experts Insights is our brand-new monthly newsletter on LinkedIn. Get ready to delve into the dynamic world of the food and beverage market as our team of industry experts shares valuable insights and unravels emerging trends.

In this first edition, we have the privilege of hearing from our esteemed Commercial Director, Alex Schuermans. Drawing from his extensive experience, Alex dives deep into a topic that is shaping the industry: conscious consumption and how it is impacting market dynamics.

What is conscious consumption?

Conscious consumption, also referred to as ethical or sustainable consumption, is the practice of making purchasing decisions based on considerations of social and environmental impact. It involves consuming in a way that minimizes negative effects and avoids excess or waste.

The conscious consumer is an empowered individual who recognizes the influence their choices have on society and the environment. They actively seek out products and services that align with their values and support sustainable practices.

Recent research conducted by Mintel indicates that sustainability is being redefined in terms of resource resilience, efficiency, frugality, and protection. This research also highlights changes in dietary behaviours. When it comes to their weekly grocery shopping, conscious consumers prioritize healthier and more sustainable options.?

How this behaviour is shaping the market?

Although the roots of this trend can be traced back to the 1970s, conscious consumption has been gaining traction in recent years and is significantly impacting the market in several ways.

Ethical and sustainable values:

By emphasizing ethical and sustainable values, this trend has prompted a shift in consumer preferences, leading to a surge in demand for sustainable product offerings. Moreover, conscientious consumption has compelled businesses to prioritize corporate social responsibility, ensuring that their operations align with sustainable practices and societal well-being.

Market differentiation:

This trend has also created an environment where market differentiation plays a crucial role. In order to stand out and attract conscientious consumers, businesses are compelled to innovate and develop unique sustainable solutions. This competitive landscape encourages companies to adopt environmentally friendly practices, minimize waste, and reduce their carbon footprint.

Policy and regulation:

Moreover, conscious consumption also has an influence on policy and regulation. As consumers increasingly demand ethical and sustainable products, governments and regulatory bodies are recognizing the importance of implementing policies that promote sustainability and support this behaviour. This, in turn, creates a favourable environment for businesses that align with these values and encourages further adoption of sustainable practices across industries.

How to sell to conscious consumers?

Selling to conscious consumers goes beyond simply promoting sustainability. It requires a genuine understanding of their values and aspirations and an authentic commitment to making a positive impact on the environment and society.

Consider various aspects of sustainability, such as carbon emissions, water usage, product sourcing, packaging materials, waste management, and supply chain practices. Assess where your company can make meaningful changes to enhance sustainability in these areas.

Evaluate your existing product offerings and determine if any modifications can be made to align with conscious consumer preferences. Additionally, explore the possibility of introducing new product lines that cater specifically to this growing market.?

In conclusion, it is crucial to explore potential collaborations with companies that align with our dedication to sustainability across various aspects, including sourcing raw materials, ingredients to change formulations, or even packaging solutions.

Evera: natural beyond nature

At Evera, we maximize the utilization of raw materials to provide industries worldwide with 100% natural ingredients. Our aim is to deliver healthier and more sustainable formulas that align with our core values.

Sustainability is at the heart of our operations, and we want to assist other businesses in achieving the same goal. Explore our website to learn more about us and our range of products.

Click here: www.everaingredients.com?