How to conquer Christmas

Christmas is just around the corner and, with it, those extra pounds that we are going to gain. During this month, the streets are filled with lights, trees, decorations, and the pantries of our homes are stocked with typical and traditional products.

One of the most emblematic that comes to mind are the Ferrero Rocher chocolates, which with their unmistakable golden wrapper and their perfect combination of lightly toasted hazelnuts, crunchy wafer and chocolate, create an irresistible texture and flavor, generating in each bite a true sensory experience.

But how did it become a Christmas icon?

The first reason is that we cannot find these chocolates during the warmer months. The reason? Their quality is affected by high temperatures. Due to its delicate recipe, this product must be kept between 18 and 22°C to enjoy it to the fullest, so the brand prefers to prioritize its quality and exquisite flavor. This is why, after the summer season, Ferrero Rocher returns to the shelves every September, coinciding with the beginning of the Christmas season and becoming a symbol of Christmas.

The second reason is the appearance of its chocolates, which, with their golden wrapping, look like Christmast tree decorations. In addition, initiatives such as the “Together we shine brighter” contest, which illuminates a Spanish town chosen by the votes of consumers, make us associate it with the holiday. In this way, it has established itself as a symbol of elegance and quality, always associated with moments of sharing, family reunions and celebrations.

Ferrero Rocher's goal has been to take over Christmas (and it has succeeded). As we have seen, it has attacked Christmas on 3 fronts:

• Packaging, associating it with the aesthetics of Christmas.
• Communication, with campaigns that are familiar and closely associated with Christmas gatherings.

And for us, the most important on the sensory front:

• The ingredients, introducing nougat's own nuts and the extreme sweetness of Christmas sweets.

Over the years, this brand has become a true symbol of Christmas. It has gone from being a simple everyday product to representing the flavor of the holidays, the moments of joy, togetherness and tradition that we share with our loved ones. Thus, every bite becomes a way to celebrate the magic of Christmas.