How connected cars are turning into revenue-generating machines
After phones, will cars be the biggest category for mobile-data consumption, revenue generation?
History repeats herself, but she mumbles. Some have expressed that she enjoys rhymes or puns. One must lean in close and listen carefully to understand exactly what she’s getting at. Most of the time we can only in retrospect discern what she was trying to say.
Sometimes, though, history’s intent is clear. Evidence suggests a chain of events that will yield to an educated guess of the near future. That’s where we stand right now with the state of connected cars: History is repeating itself, with a slight variation. There is a close correspondence in the patterns of disruption when you compare the future of connected cars to the past of the smartphone industry.
At some point within the next two to three years, consumers will come to expect car connectivity to be standard, similar to the adoption curve for GPS navigation. As this new era begins, the telecom metric of ARPU will morph into ARPC (average revenue per car). Note: In this case, the term “connected” brings together related concepts, such as Wi-Fi, Bluetooth and evolving cellular networks, including 3G, 4G/LTE, 5G, etc.
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By Kumar Abhimanyu