How to Connect With Your Audience?
Everyone wants a perfect online store that
You want to know who they are, what they value, and how they use each channel at different stages of their purchase journey, from interest and validation to decision and advocacy.
As marketers and business owners, we have access to virtually limitless data. Google Analytics and Search Console can tell us how people find our store and what they do once they arrive.?
You can know them by your Facebook Insights and Ad Manager. They’ll inform what age the group is engaging as well as where they are from, what their relationship is, and other things. Social media listening tools can tell us what our customers think about our company and products, as well as what other topics they are interested in.?
Use these tools to uncover insights into your audience's demographic and psychographic profiles in order to gain a better understanding of what is most important and interesting to them. There are numerous tools that easily integrate with the Bigcommerce backend that can assist in this area.
These tools use data from your store as well as data from connected accounts (for example, Facebook Power Editor) to retarget or push ads out to bring more customers back to your site.
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You'll never get through to Belieber tween girls if you use an overly formal tone. And your flowery prose and exclamation points will almost certainly alienate male boomer sports car fans. To relate to and connect with your audience, you must speak their language. This includes not only using the appropriate voice and tone but also incorporating actual words and phrases they use.?
During an extensive ethnographic study for a woman's clothing brand, our team discovered that many customers used the term "darling" to describe their clothing products.?
However, a large-scale and lengthy study like this is not required to discover these common phrases. Simply using social media listening tools or manually monitoring social media conversations can reveal your audience's common lingua franca. We frequently use Tweetdeck and call customers on a regular basis to hear them speak naturally about their business and our product –– and then incorporate that verbiage into specific campaigns.
Organic search is typically the most important source of traffic for any website. It's critical to understand not only what terms are bringing people to your store, but also why those terms are being used and what stage those audience members are in. Keywords are classified into three types: informational, navigational, and transactional.?
You can better address your audience's needs by identifying relevant search terms and the user intent behind them. Blog posts, FAQs, learning centers, and resource sections are all common places to find informational content. Product category pages and product pages contain both navigational and transactional content.
Gaining a thorough understanding of who your customers are and what motivates them will assist you in defining a more qualified audience. This is the only way to use digital channels. It can help to reach the audience and drive the desired traffic with good engagement and sales increments.?