How to Connect with People
Simon Hodgkins
? CMO ? President ? Founder ? Investor ? Editor in Chief ? Podcast Founder & Host
How to connect with people
Many people and brands seek to connect with others and often fall short of connecting. When a person reads, hears, or experiences a shared message to make a genuine connection, it can sometimes fail to translate into a real relationship.?
How do you connect when you don't know someone??
Stories are often the best tool to use if you want to connect. People love a good story. Storytelling impacts us all, and it is a shortcut directly into the hearts and minds of people. Stories help to build empathy which helps to lead to further engagement and ideas.?
Connect on common ground
What are the shared stories that can build connection? Can you identify the experiences or shared stories that will help to reach out, connect, and strengthen a relationship??
Observation and listening
Study the environment you are planning on joining. Observe and understand the stories and scenarios already being shared in this area. How do people engage, behave, and react? Are there common themes and stories that have appeal and engagement? Watching and listening to the information flow can help you to identify the hot and cold topics.?
Can you inject genuine, relatable elements??
Using topics and stories that people can relate to can help make a connection. Consider the story's journey, and work on how you can make it more relatable. People can spot insincerity a mile away. Always be genuine and authentic in your communications.
View the connection from the other person's perspective
Consider the communication and story from the audience's point of view. What hot topics, relatable elements, and genuinely helpful information can you use to make a better connection? Putting in the thought and time required to build better communications leads to better relationships.?