How to Connect with More Influencers in Your Industry
Susan Gilbert
?? Brand Alchemist ?? Brand Activator & Book Guide ??Publishing & Marketing @ SusanGilbert - I help Founders & Entrepreneurs transform their experience into gold for unparalleled impact with a book and personal brand.
Networking online is not difficult with the right focus and proper research. Your brand or business can build a reputation by forging relationships with the right individuals or companies in your niche. There are several helpful tools that help you find what’s trending and who is sharing. Would you like to improve your branding strategy? Take advantage of these resources for influencers, and let me know how these work for you!
1) Engage with and retain customers – Mixpanel
Discovering who is checking out your landing page can take time and research. Mixpanel, is a great tool that allows you to gather powerful analytics on individual visitors to find out what action they are taking. The software goes way beyond just page views, and focuses on visitor actions. Learn information on referrals from mobile, who your Google Adwords campaigns are attracting, the location of your readers, and much more.
2) Build the right relationships for your small business – Hubspot Sales
If you would like to find high-level influencers in your industry, but don’t know where to start then this tool will help you gain access quickly. Hubspot has created a great resource called, Hubspot Sales, which allows you to see who is opening your emails so that you can respond. This allows you to build open communication with a targeted email list with access to profiles and tracking. The tool will also soon feature an email scheduler with reminders to help you stay on track for your day.
3) Find the best content for your niche – Feedly
After doing your research into what your competitors are posting your business will need to find articles that your influencers are sharing on their blogs and on social media. With Feedly you can search for topics, find niche blogs in your industry to follow and to possibly create guess content with, and more.
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4) Manage leads from your Gmail account – Streak
Would you like to track bloggers and subscribers right inside your Gmail account? Streak is a simple to use tool that integrates with your email system in order to help you keep track and organize your new connections. Easily collaborate with influencers, manage new deals, and combine existing Google apps all in one place. Since everything is based in the cloud you have access to your data wherever you go, which cannot be lost.
Hopefully you will find these tools for influencers useful to your branding strategy. Are there any that you would like to add as well?
Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of books including "The Land of I Can." Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com
[Originally published on Susan Gilbert’s blog]