?? How to ‘connect the dots’ to generate ideas for creative winners(with examples of transformation-based ads) ??
Shamanth M. Rao
?? 20-40% ROAS Increase for Mobile Apps in 60 Days | AI-fueled UGC & video ad creative production ?? | 3x Exits | $100m+ Ad Spend | Meta, Google, TikTok partner
???I'm excited to announce The Daily Ad, a biweekly email that gives you a quick bite of curated inspiration based on the internet’s most interesting ads for $9.99 a month. If you’d like to find out more,?join our waitlist ?- and we'll send you exclusive bonus creative analyses prior to our launch.
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?? Why is it hard to unlock creative winners based on articles, webinars, podcasts and resources?
Using articles or podcasts to improve your creative performance is like reading a book on a exercise regimen to build muscle.
These resources are good starting points - but they arent always applicable to your specific situation, and they dont always offer inspiration you can directly use.
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?? So how do you ‘build the muscle’ of creative ideation?
Connect the dots, day in and day out.?Look at inspiring, instructive ads - every single day. Every time you see something interesting, take notes. Understand what works and why. Borrow these learnings in your own ads. Do this regularly.
As Pablo Picasso said, “Great artists steal.” With all the world’s ads being available to you on the Facebook Ads Library and TikTok Creative Center, borrowing and building on winning ads is easier than ever.
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?? Because we do this day in and day out on our team(and have a database with tons of categorized, tagged ads), we want to make it easy for you to get inspiration regularly and often - and we’re excited to launch?The Daily Ad?soon(join our waitlist here ?- and we'll send you exclusive bonus creative analyses prior to our launch. There is no obligation to join or buy. Your joining the waitlist allows us to understand the level of interest in the Daily Ad - and to also gather feedback before we launch).
Here is the first of our preview emails - in which we share how each edition of the Daily Ad will look like.....
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6 examples of transformation
The most powerful ads emphasize transformation of some sort - physical(bulk up, look hot), or emotional(de-stress, get smart) - and here are some examples from The Daily Ad that show how very different games showcase transformation, that can hopefully inspire ideas for your own ads.
Become a Tycoon:
‘Get rich’ is one of the oldest tropes in history, mythology and storytelling across cultures. Idle Miner Tycoon, much like related idle games like Adventure Capitalist, builds on the trope of ‘get rich quick.’
For games that include some element of monetary gain, this is an easy kind of transformation to show.
House to castle: Evermerge
A fairy-tale like ad. A tree falls upon a house, and the protagonist discovers a secret message that instantly transforms her crushed house into a castle.
Could you show a seemingly miraculous transformation for your game or app?
领英推荐
Progressive Transformation
A progressive transformation of the protagonist, showing them go from plain clothes to a fully dressed up drag queen. And showing a similar ‘leveling up’ of a peasant into a soldier - over at Adventure Communist.
Is there a gradual step-by-step progressive transformation that you could show for your app?
Transformation in style
As you can imagine, transformation is a fairly common theme in dress-up games - and in this ad, you see the hand making choices to style the character, and you see visual reinforcement with the 5 stars.
What elements or choices could you show the transformation of for your product? And could you use a 5 star gradation to offer visual reinforcement?
From empty-to-fail
In this ad from Design Home, you are prompted to ‘fill up’ a room - and when you dont do a great job, you get a ‘fail’ state.
Something to think about: can you depict a transformation by showing how nothing becomes something? Could you show a clearly over-the-top fail state like the above?
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With insights like the above(and more), you dont have to reinvent the wheel for creative inspiration(unless you’re a wheel reinventor ;)).
You can unearth insights week in and week out, to ‘build the muscle’ of creative ideation with the Daily Ad.
For $9.99 a month, you’ll get a biweekly email that gives you a quick bite of curated inspiration based on the internet’s most interesting ads. If you’d like to find out more,?join our waitlist here ?- and we'll send you exclusive bonus creative analyses prior to our launch.
?? We’re also taking on a select number of companies and creative teams for the?Daily Ad enterprise edition?- where we build a customized creative database, and give you a report with key creative insights and opportunities for your product. If you’re interested, send an email to hi@rocketshiphq.com and we'll talk. :)
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I hope this offers some creative inspiration for you and your team! Happy creating in 2023! (If you have any feedback or comments on the structure of Daily Ad, hit reply and let me know - I read every email).
Cheers -
Shamanth