How Conferences Help ButterflyMX Build Brand Awareness and Promote Networking

As a rapidly growing company, one of our focuses at ButterflyMX is building brand awareness. That’s one of the many reasons we attend so many conferences every year.?

In fact, conferences present a unique opportunity for us at ButterflyMX to make connections with other property technology and real estate companies, make ourselves known in the industry space, show our products to potential customers, and get valuable leads in person.?

And by attending a plethora of conferences as a company, many of our employees have had the opportunity to attend at least one conference by their first anniversary as an employee. Because we’re a primarily remote and distributed workforce, attending a conference gives our employees a chance to interact with our product in person, to see our sales team members in action, and to get a true feel for the property technology industries.

How conferences give ButterflyMX an edge

The proactive and diligent employee who makes all of our conference opportunities possible is John Somarriba, ButterflyMX Marketing Manager. A member of the ButterflyMX family since May 2021, John makes a diligent effort to ensure the company has a presence not only at a large number of conferences but an assortment of conferences of high quality — regardless of size or location.?

To do this, we attend conferences all over the country. And the size of the conference doesn’t deter us — we’re present at the largest multifamily conferences and small local conferences as well. This reflects the mission of ButterflyMX, to provide simple property access to everyone.

Thanks to our presence at a diverse range of conferences, we’re transforming the access control experience from far beyond our home base of New York City.?

Attending a conference as a ButterflyMX representative

Because our incredible workforce is remote, every chance we get to send our employees out into the field to experience our products and our industry in person is a chance we’ll take. By attending a conference as a ButterflyMX representative, you have the opportunity to interact with the product hands-on, discuss our suite of products with people familiar and unfamiliar with the product, and hear first-person accounts of how ButterflyMX has changed and improved our clients’ properties.?

Further, you'll get to meet people whom you haven't met before, including both ButterflyMX employees as well as members of the industry. As a result, you get to meet our partners, see what other property technology companies are doing, and analyze the trends currently taking over the industry.

Rolling with the punches

But what does John Somarriba think is key to guaranteeing a positive experience as a ButterflyMX representative at a conference? He says “At a conference, things are bound to go awry. It’s key that you go with the flow and feel comfortable rolling with the punches.”?

And that attitude extends to all aspects of working with ButterflyMX. We pride ourselves on a workforce that’s flexible and responsive to unexpected changes. When working in a constantly evolving industry like property technology, you’ll inevitably encounter changes. At ButterflyMX, we encourage you to calmly adapt in order to stay ahead of market trends.?

Do you have what it takes to thrive in a flexible environment? Learn about open positions at our ButterflyMX careers page.