How to Conduct a Keyword Research Using 3 Free Websites

Keyword Research is essential to your freelancing or business. This is the key step in optimizing your website and social media accounts. And, if you know how to do it properly, it will be your competitive edge over other freelancers.

Keyword Research is helpful to your:

• Branding
• Search Engine Optimization
• Social Media Marketing
• Content Marketing
• E-Commerce Setup
• Video Marketing

Here is free training on how to conduct one using three free tools. It will show you the walkthrough on how to conduct keyword research. And how to identify the keywords to leverage your?brand’s online presence.

Conducting Keyword Research

In conducting the keyword research, you will need the following data:

Platform?(that you’ll use): Google?

Location: Australia?

Brand: to all VAs?

Purpose: To be found on google, hired as VA from potential clients in Australia.

?

1. KeywordTool.io

KeywordTool?is a free online keyword research instrument to generate relevant long-tail keywords for any topic. It uses Google Autocomplete, a feature used in Google Search to speed up the searches.?

Assuming you are a virtual assistant and would like to be hired by Australian clients. The first thing that you need to do is change the target market’s location (clients) to Australia. Then, try to think of the possible keyword that the clients will type when searching for VAs.?

For example, you will use the keywords?cheap?and?quality VA.?The results being shown are limited because they only have one result. So, we will broaden the keyword, and let’s change it to Virtual Assistant. The tool will show you part of the results, but you can already use it. Check on the keywords shown, and extract which best relate to you and your brand.

?2. SemRush

SEMrush?is another keyword tool that is like an all-in-one toolbox for SEO. This tool produces a list of keywords and shows many specific keywords that your competitors are already using. SemRush uncovers long-tail keywords. It gets yearly keyword trends, access to the complete keyword research toolkit and keyword difficulty analysis, and organic traffic insights.?

Like the first tool you used, you will enter the keyword and change the location. Afterward, it will show a higher volume of keywords.

In choosing the effective keyword, always go for lower competition but higher results.

?3. Small SEO Tools

Small SEO Tools?is composed of a complex set of freelancing tools. Aside from other tools like text content tools, design tools, backlink, website management tools, website tracking tools, domain tools, Meta tag tools, and any other tools, it has thirteen keyword tools.?

Like the previous tools, you will need to enter the keyword, Virtual Assistant, and then the location- Australia. The platform did not show anything different. Some of the suggested keywords were already provided on the other tools we used. Extract keywords that you think are useful to your brand. After finishing the research, check on the extracted keywords and identify competitive ones.?

How will you know which of the keywords are good and effective? Test these keywords by typing them into Google search. And if the keywords are seen in Google Keywords Suggestion, keywords are good to start with.?

Here are other keyword tools that you might want to check:

• Ahrefs Keyword Explorer
• Google Keyword Planner
• KWFinder
• Long Tail Pro
• Majestic
• Keyword Tool
• Serpstat
• Moz Keyword Explorer
• SpyFu

I hope this training will help you optimize your digital presence. Are you interested to learn in-depth about SEO? Enroll in the?Surge Marketplace SEO In-depth course?and leverage it for your freelancing business.