How to Conduct a Competitive Content Marketing Analysis?
Pratiksha K.
IT Technical Recruiter @ Raj Technologies Inc. | Expert in End-to-end Recruitment
If you are just getting started with content marketing, conducting competitive analysis is crucial for your further action plan. Competitive content marketing analysis is essential for you to understand what the market is like and how you should plan out your content marketing strategy to be able to compete with other brands like yours.
If you are only at the beginning of your content marketing journey, it can be challenging to grasp the scope of competitive content marketing analysis fully. Hence, here’s everything you need to know about how to conduct a content marketing competitive analysis.
What Is Competitive Analysis for Content Marketing?
So, what exactly is competitive content marketing analysis? To put it simply, it is the process of analysis conducted on your competitors’ content marketing activities to understand their content marketing strategies. Such analysis can help you find out which topics they cover that perform well, how they promote their products, their social media presence, and more.
Once you have identified all of these key pieces of information, it is much easier for you to understand your competitors’ strengths and weaknesses and use this knowledge to your advantage. After all, competitive analysis for content marketing is not just about analyzing other brands but also analyzing your own and improving its content marketing strategy as the final result.
The best thing you can do is conduct a competitive content marketing analysis before you start planning your content marketing strategy. This way, all of your future actions will be motivated by your extensive knowledge of the market. However, you can also conduct such analysis from time to time to continue strengthening your content marketing strategy and improving your content marketing campaigns.
#1 Determine Who Your Competitors Are And Make A List
The first and very obvious step is determining who your competitors are and making a list. This is crucial for conducting your competitive content marketing analysis correctly and accurately because you will need to take into account all the brands against which you will be competing. Here are some tips on how to identify your competitors:
#2 Collect Information About Their Products Or Services
Once you have a complete list, you can start collecting information about the products or services offered by your competitors. Here’s what you should look at when collecting such information for your competitive content marketing analysis:
Suppose you are unsure about how to collect information about the products or services offered by your competitors. In that case, you can hire a professional writer using a custom writing reviews site like Best Writers Online. A writer like this will have the right skills and experience to conduct the research for you and create a report with all the details you need to know about each brand.
#3 Take Note Of Their Branding And Positioning
The next thing you should do is look at your competitors’ branding and positioning. These will allow you to better understand their business core and what kind of brand image they want to create for themselves to appeal to their target audience. Here are some things to pay attention to when researching your competitors:
#4 Analyze Their Content Marketing Strategy
Next, you will need to analyze the content marketing strategies of each one of your competitors. Things to consider include:
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#5 Look At Their SEO Metrics And Content Marketing Tactics
It is important to analyze the content marketing itself and the success of your competitors’ content marketing activities. Look at their SEO metrics as well as the content marketing tactics they use. Here are some questions to keep in mind that will help you find all the necessary information:
Suppose you can’t find all the relevant information about your competitors. In that case, you can work with a professional writer from a writing services reviews site like Writing Judge, who will do all of the research for you. This way, you will get the most accurate information about your competitors and will be able to conduct your competitive content marketing analysis correctly and accurately.
#6 Check Their Social Media Marketing Strategy
As mentioned above, you need to take into account the social media profiles that your competitors have. But it is also a good idea to dive deeper into their social media marketing strategy because it is an essential component of their overall content marketing strategy. Check such things as:
While analyzing their social media strategy, think about the bigger picture and how their activities relate to their content marketing at large. Try to be critical with your analysis to get the most accurate picture of their social media marketing and content marketing (and their digital marketing strategy in its entirety).
#7 Perform A Final SWOT Analysis to Get the Full Picture
To fully understand the extent of their content marketing and get the complete picture, it is necessary to perform a final SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Such analysis can be used both for their content marketing and for their other activities. In fact, it is also recommended to conduct it on their business strategy if you have relevant information about their business activities.
To conduct a SWOT analysis, ask and answer the following questions:
The results of your SWOT analysis will help you identify the strongest and weakest areas in your competitors and their content marketing. Suppose you conduct such an analysis on your own brand. In that case, you will have a much better understanding of your own content marketing, which will help you apply your findings of your competitors to your own content marketing strategy more effectively.
#8 Apply Findings to Your Own Content Marketing Strategy
Last but not least, you need to apply your findings to your own content marketing strategy. In other words, you need to turn your competitive content marketing analysis from passive research into active reform and application. Here are some of the steps you must take:
Summarize all of the findings of your competitive content marketing analysis
Conclusion
Without a doubt, a proper competitive content marketing analysis requires some time and effort, so don’t try to rush it and make sure to perform all the steps. The more accurate your competitive content marketing analysis is, the more useful your findings will be for improving your own content marketing strategy and successfully launching future content marketing campaigns.
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