How to compute PPC Budget and full stack web dev resource!

Hi,

This week, I want us to get back to basics. I have?a?step-by-step method to set your clients’ PPC budget and?a?new service for any marketing agency needing web dev help.

???Marketing Tip: Foolproof PPC Budget Recommendation Strategy

When chatting with prospects and partners, one of?the?most frequent questions we get is, “What sort of budget should we go with?”

Like all things in marketing,?the?answer depends…but I want to share?a?simple way to come up with?a?budget recommendation for ANY client.

Step 1: Use Google’s Keyword Planner Tool to find?the?average CPC for your keywords

Step 2: Multiply?the?CPC by 50. We recommend shooting for?at least?50 clicks per day.

Step 3: Assuming 30 days a?month, take?the?product from step 2 and multiply by 30.

And that’s it. Now you have?a?sound basis for?a?starting budget.

If you find yourself asking, “Avi, why did you start with CPC? Shouldn’t we be looking at cost per conversion?”

While conversions and CPA are king when managing an active account, you need to guarantee you have enough data to optimize when you kick off a brand-new account.

Simply put, if you only get?a?click or two?a?day, you won’t have enough volume to reach?the?client’s goals.

This method ensures you can create an agreed-upon expectation with your prospect or client before you start managing?the?account.

If this budget comes out too high for the month, you can reduce this budget but then be prepared to wait longer to get the same optimization level. With more clicks (traffic) and conversion, there can be better optimization.

?New Service Alert: Looking for some development help?

During last week’s webinar, we announced our new Full stack Web Developer in?a?Box program (among other new pilot projects).

If you’ve been stuck without?a?solid full-stack developer because you either don’t know how to hire/manage?the?team or it’s been outside your budget…we should talk.

Fill out this quick form,?and we’ll schedule a chat about?the?program!

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