HOW TO COMPLETE AND SEND YOUR FIRST EMAIL CAMPAIGN

Email marketing is a product promotion and communication tool.

According to statistics from oberlo.com, it is predicted that by 2024 there will be 4.48 billion users worldwide. This represents a huge potential for attracting customers.

Email marketing is a suitable marketing tool for the following types of businesses:

?? E-Commerce

?? Осв?тн? projects

?? foundations and NGOs;

?? B2B companies.

Today we want to tell you how to create and send your first email campaign ????

1. Determine the purpose of the newsletter
2. Choose a platform: SendPulse allows you to send 15,000 emails per month for free, has more than 130 ready-made templates, and is combined with landing pages, chatbots, and CRM. The features of the free plan are enough to easily understand how the service works, test your initial hypotheses, and get your first results.
3. Think about your email content and make sure it looks the same on different devices - smartphones or desktops.
4. Take care of corporate emails you plan to send in bulk
5. Add customer emails to the platform that they left when registering on the website or placing an order. After creating the list, segment your audience into different groups to send them relevant information

Metrics and indicators to track to achieve the desired result ????

1. Open Rate (OR) is the ratio of emails sent and opened by users.

2. Click-through rate (CTR) - the percentage of customers who have clicked on a link, button, or other element.

3. Click-to-Open-Rate (CTOR) - the ratio of unique clicks to your website to the number of email opens.

4. Bounce rate - the percentage of undeliverable email.

If you would like to try creating your first email campaign, go to our platform. You can test different email designs and delivery options. You can always contact our support team 24/7 if you have any questions.