How to compel your sales prospects to take that first step and start working with you.

Joe Polish said it best...

"There is no relationship between being good and getting paid."

Your company can have the best product in the world...

But as a sales rep...

If you can't get in front of enough of the right prospects with the right message each and every day, you'll never hit plan.

Too many sales reps are coin operated.

Nothing wrong with this, because money is a good motivator...

But the pursuit of spiffs and president's club trips based on a one size fits all sales script and high volume dials alone won't compel prospects to work with you.

Here's what will:

Consistency - Keep sharing valuable insights (not pitches) with your prospects every day.

Authority - Keep building YOU up to be the #1, #2, or #3 authority in your industry through social media. Accept nothing less.

Offers - Keep making offers so irresistible your prospects eventually can't refuse. Let them sample your product for free.

CAO is the trifecta of smart selling.

CAO makes your prospects feel compelled to take that first step and start working with you.