How to compare your stats on LinkedIn with competitors? Kleo

Use Kleo Google Chrome Extention. Go on profile of your competitor, for example one that you consider good and ahead of you, and study how he or she has become more successful on LinkedIn than you are:

Here you can see almost all posts that Richard has published on LinkedIn + sort them by most liked or commented ones.

Cool, huh?

So if you are an aspiring star in LinkedIn communication, you may easily learn from Richard how he has become one.

Now about the obvious drawback:

• For various reasons, Kleo cannot scan all posts, just most of them.?
• You may have a different audience than Richard has, and that would mean that what works for him won't work for you.?
• Copying another person without your own invention is stupid and won't work that well.

But that is obvious, isn't it? Now I don't haters of individual tools such as Kleo, Sales Navigator, Social Selling Index, etc., since for a few obvious flaws they have, they claim the whole thing to be dysfunctional.?

Oh, it is very much functional: study tens of your relevant competitors in that manner, copy only those things that are in line with you, and do it your own way:

Kleo is one of the most efficient tools for doing LinkedIn data analysis, and unlike others, it is free.?

Now let us explore more option of this specific tool.

Wanna see Richards post regarding one specific topic? Not a problem:

Now you need to see posts only for a specific period of time? Ok..

You need a general understanding of trends on his profile? Yep, you can see them.

Just bare in mind that Kleo makes flaws with the date from which the person started to post. And that it shows you persons relative position amoung creators it knows, not all LinkedIn creators in general.

Now the fun part is the comparison. So we see that Richard is using Carousels and Images a lot and gets average of 628 interactions per post. What about me?

Well I rely more on videos and less on carousels. And have ten times less interaction on posts. But that is most probably not because of carousels being so much powerful than videos.

And after all, those are data for a long period of time. What about the recent ones?

Richard in February:

Me in February:

The above-mentioned data collection is important but not enough. You also need to analyze the data and interpret it in the right manner.

I have shown you one of the possible tools for data collection. Its main plus is the ease of use and the price. My team uses it from time to time, but we also use tools such as Favikon. It's much more expensive and time-consuming to use. But it's our job to use the best tools available and compare their results with one another.

And let us not forget that the best "tool" on LinkedIn is to work hard, share a lot of added value and stay authentic.