How Companies Are Using AI in Digital Marketing

Podcast EPISODE 8

Today we are talking about How Companies Are Using AI in Digital Marketing. AI is a technology that has revolutionised many industries, and digital marketing is one of them. In this podcast, we will discuss the benefits of AI in digital marketing, what AI is in digital marketing, and how companies use AI in their marketing strategies.

AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame. The global artificial intelligence market is estimated to generate $433 billion in sales from 2020 to 2023. AI marketing is expected to snowball in the coming years, with revenues exceeding half a trillion dollars by 2023.

Artificial intelligence allows marketers to create a combination of intelligence elements with human hands. Using AI in digital marketing facilitates and improves processes, in parallel to the main motive of AI-driven technological advances. Offering more than automation or other simple digital tools, artificial intelligence imitates the human mind to make decisions and function. As a result, it helps marketing teams create effective marketing plans and workflows.

AI in digital marketing needs data to carry out its responsibilities for companies within the framework of models created by algorithms. The raw material of artificial intelligence algorithms and models is data. That’s why data collection or data protection is a hot topic in today’s business world. The amount of data produced in the digital marketing world is enormous. It’s meta to sell, buy, own, and protect. The solution to the challenge of the management and analysis of this big data lies in AI technologies so that companies can benefit from it to improve their marketing performance.

Developing artificial intelligence helps businesses and brands in digital marketing create various alternatives in the ways and methods of communicating with their target audience. In digital marketing, it is possible to conduct target audience-oriented marketing by collecting data about customers, consumers, potential customers, and the target audience with artificial intelligence technologies.

Artificial intelligence can evaluate and process big data in real-time with a predetermined design. In this way, marketers will be able to create competitive marketing strategies by seeing the whole picture. Artificial intelligence technologies and branches like Natural Language Processing (NLP) and Machine Learning (ML) play an active role in digital marketing on personalised content suggestions, email marketing, improved customer service, real-time customer support, and social media marketing.

AI in CRM is a business strategy that adapts to a customer-centric approach by filtering valid information and maximising the collection of user information. It is an excellent AI-driven strategy for gaining accurate insights. Combined with CRM and AI, companies can now understand consumer behavioural information, such as which products or services they are interested in, how much they would ideally spend on those products, and more. Besides, AI-based CRM tools help companies access their marketing data around 95% faster. Such tools allow companies to create an effective AI marketing strategy to increase leads and conversions.

With the developments in semantic definition, such as artificial intelligence’s language processes and matching the questions asked with relevant topics, chatbot applications have started to provide many advantages to improving customer experience and customer services. For example, while customer representatives deal with a single person, chatbots can deal with many customers at the same time. Another advantage is that it can provide 24/7 service. As a result, you can establish uninterrupted communication with your customers. It helps you stay one step ahead of your competitors who do not provide such a service.

Artificial Intelligence helps companies in digital marketing conduct target audience-oriented marketing by collecting data about customers, consumers, potential customers, and the target audience with AI technologies. With AI, marketers can evaluate and process big data in real-time, enabling them to create competitive marketing strategies by seeing the whole picture. AI technologies like Natural Language Processing (NLP) and Machine Learning (ML) play an active role in digital marketing on personalised content suggestions, email marketing, improved customer service, real-time customer support, and social media marketing.

Let's look at some key aspects where AI is used in the digital marketing landscape.

Firstly, AI in CRM. Customer Relationship Management (CRM) is an excellent AI-driven strategy for gaining accurate insights, where companies can understand consumer behavioural information, such as which products or services they are interested in, how much they would ideally spend on those products, and more. Combined with AI, companies can access their marketing data around 95% faster, helping to create an effective AI marketing strategy to increase leads and conversions.

Secondly, AI Chatbot Applications. With developments in semantic definition, such as AI's language processes and matching the questions asked with relevant topics, chatbot applications provide many advantages to improve customer experience and customer services. It can provide 24/7 service and help establish uninterrupted communication with customers. AI in Chatbots is transforming the financial industry and enhancing the customer experience.

Thirdly, AI in Digital Advertising. One of the areas where AI studies are most successfully integrated is digital advertising. It analyses user information, such as age, gender, areas of interest, and location, and shows its ads to people or audiences whom the business is relevant. This results in a higher return on investment (ROI) from advertising. Brands like Facebook, Google, and Coca-Cola use AI in their advertising platforms to generate logos, texts, and narratives in ads automatically.

Lastly, AI in Content Marketing. AI is increasing its impact on content marketing as well. By using such insights, marketers can reach users more efficiently, attract more potential customers, and realize digital transformations. Brands like Nestle leverage NLP technology to generate personalised content for different audience segments, enhancing content marketing efforts and resulting in increased sales.

AI strengthens content marketing by making it possible to connect with visitors on websites with more relevant content. AI content generation accelerates the process, and content marketers can create more digital content. Brands can use AI-based content tools like?Jasper.ai, Writesonic, and even ChatGPT to create various types of content, including blog posts, social media content, video scripts, and ad copies.

In conclusion, AI is revolutionising digital marketing by helping brands and businesses in creating alternative ways and methods of communicating with their target audience. Combining AI with digital marketing is currently one of the most successful ways to work wonders regarding lead capture for marketing strategies. Thank you for listening to this podcast on "How Companies are using AI in Digital Marketing".

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