How companies use social media ?

Social media marketing is a powerful way for businesses of all sizes to reach prospects and attract potential candidates.

From HR Perspective, Social media has transformed the way we learn and communicate in our personal lives. Now, organizations are increasingly incorporating it into their strategic planning for recruiting, hiring and other HR functions.

Most of the candidates search about the company before going to the interview. So, companies need to be visible, vibrant and relevant to attract a great talent.

Engage with your employees: work on the strategy and use content to shine a light on your culture.

Produce content related to your industry on your social media platforms: write a blog or publish periodical tips appealing to your field.

Communicate your brand/storytelling: the marketing team should consistently use the social media to push your brand out to consumers/candidates.... etc

Just be sure you do it the right way