How companies can benefit from Biden's climate rules

By Justin Worland

The Environmental Protection Agency has been on a rulemaking frenzy this year, issuing a suite of new regulations over the past few months designed to cut pollution. From rules on how to dispose of waste from coal-fired power plants to new requirements for passenger vehicles , the drumbeat has felt almost non-stop.

On Thursday, the EPA announced the biggest measure yet: new greenhouse gas emissions standards for power plants that run on coal and natural gas. The move will create new requirements for new gas-fired power plants, as well as some natural gas and coal-fired plants already in operation. The outcome, the Biden Administration hopes, is that the rule will lay the groundwork for an electric grid powered entirely by clean power by 2035. “The President's '100% by 2035' goal for the power sector [has] been the north star that has guided policy,” said Ali Zaidi, President Biden’s national climate advisor, ahead of the announcement. “And part of that approach is setting rules of the road that can help facilitate and reinforce that shift.”

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This rule may just apply to one industry, but it tells us a lot about how the Biden Administration is thinking about the role business can play in addressing climate change. With that in mind, I’m using this week’s column to dive into what that thinking means for business.

Biden entered office with a promise to put climate at the center of his national agenda, and it was clear from the beginning that he viewed the private sector as critical to that goal. His top climate officials hit the road almost immediately to engage with industry, and the Administration quickly embraced public-private partnerships aimed at cutting emissions. His international climate agenda, too, focused on catalyzing private finance. Most importantly, his central legislative effort, the Inflation Reduction Act (IRA), focused almost entirely on positive incentives to encourage industry rather than penalties, proverbial carrots rather than sticks.

EPA Administrator Michael Regan described his goal to me last summer as using regulation to create “rules of the road” rather than penalizing industry. “This is not a hostage negotiation,” he told me. “This is a conversation about how we're all going to win the future.”

Regan told me that, in the past, companies have viewed the drumbeat of EPA regulations as “death by 1,000 paper cuts.” He wanted to present the power sector with “a suite of regulations” in quick succession, he said. “The power sector then can take a look at the economics to comply with those rules at one time, or they can say ‘hey, to hell with the past, let’s invest more quickly in the future.'”

Taking such an approach with power plant rules was always going to be challenging. Power plant regulation has been a source of tension between industry and the federal government ever since the Supreme Court ruled in 2006 that the EPA needed to regulate carbon dioxide emissions. Since then, successive administrations have tried and failed to write rules that would stand up to legal scrutiny—often due to intense blowback from industry.

The attempt to win over power companies is evident in the final language of the rule announced this week. While the rule will clearly push some coal-fired power plants to close early and impose new costs on the construction of new natural gas plants, it goes to lengths to ease the transition for industry. Companies face less stringent standards for existing plants that will retire before 2035 compared to 2040, as well as for plants that are designed to operate less frequently.

Those compromises seem to have worked, as many companies are responding to the array of nudges—and not just in the power sector but across the economy. The IRA has driven a spike in investment in U.S.-based clean technology manufacturing even as the Administration is still putting the finishing touches on how to implement and disburse money under that law. And a?Deloitte survey ?from earlier this year found that 65% of C-suite officers had increased their climate action in response to the changing regulatory climate.

The lesson for the private sector: the Biden Administration wants to be open for business. Now, the question is how industry and government can build the muscle memory to work together.

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• Nuclear Energy's Moment Has Come

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