How Come Gradient Color Trigger Overwhelming Popularity?从亚文化到汽车和手机，渐变色是怎样引爆流行的？
Domestic video website Bilibili listed in Nasdaq with 9.8 billion. The two-dimension user-gathering center in China BiliBili ushered in a solemn "adult gift", and it represents the potential market space of the subculture.
"Fashion" originated from sub-culture and became popular with pop-culture. At first, the subculture is just known to a small group people. With the individual value proposition and meaning added, it gradually accepted by more peripheral people, and will become the "mainstream" in subculture. Besides, people tend to go with follower consumption, consequently, sub-culture is easily turned into market trends.
As China forward-looking industrial design constancy, YANG DESIGN published annual "China Design Trend Report" and transformed into product CMF proposal. Explicit appearance is one of the typical features of Design Trend “I Dimension”. Using cool & fashion surface and exaggerating color to show individuality. One of the China Design Trend Report subscribers——SUPOR was awarded by iF with its Aurora Vacuum cup series. Illusion blue, magic black, sweet pink, and charming red are all gradient colors. The series product was sold over 2452 within a month and year sale volume was 33 thousand. Haier refrigerator “Leader” series used gradient blue to cater young consumers. Huawei new product P20 applied gradient blue purple and provided user a smooth mirror effect.
“I Dimension” emphasizes infinite color lash. Bright color and inspiration represent thriving creative energy, which come from the two-dimension world. Typical color purple embodies the strong personality pursuit, just like some young people dyed purple hair.
In 2018 Beijing Auto Show, BMW M4 F82 wined the public attention with bold purple color. ALWAYS auto ushered in its first premium sports car RG. With overall dynamic & fashion style and strong lines, it presents a progressive sense.
Invited by Merck, YANG DESIGN Strategy Director Xiaojing Huang was the China trends research expert in globally popular color prediction workshop, and shared insights about “I Dimension”. Long time before Panton announced the color of "ultraviolet light" for the 2018 year, Merck had announced that a purple color with blue light as its annual effect color in 2017. This avant-garde design theme has been the popular trend by many automotive clients.
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国内视频网站B站98亿天价手办现身纳斯达克，国内二次元用户集聚地BiliBili迎来郑重“成人礼”，以二次元为代表的亚文化消费市场巨大。
“潮流”起于亚文化，成于流行文化。起初略显小众的亚文化，随着所展示的个人价值主张与意义附加，逐渐被更多外围人群接受，就会成为亚文化中的“主流”，再加上强烈的从众消费倾向，很容易演变成为市场趋势。
中国前瞻思维的工业设计公司YANG DESIGN年度报告《中国设计趋势报告》2017-2018四大主题之一“幻次元”，瞄定年轻90、95后一代新型消费主流而得出，年轻一代以独特风格与前卫个性为显著特征，重度依赖网络娱乐和购物，活在当下，是脑洞系与ACNG经济的主体，沉溺于自我精致的利己主义中，情绪也更为脆弱。通过网络这一放大镜，他们将喜怒哀乐暴露于人前，习惯用图片和表情直接表达强烈的情绪，极端而疯狂逐渐成为一种新生活常态。
在《中国设计趋势报告》中，YANG DESIGN进一步将趋势转化为可被企业应用到产品上的CMF提案。独特外显是“幻次元”趋势的一大显著特征，表面质感炫酷，色彩外显而张扬，凸显个性。在趋势发布后，中国市场的主流品牌推出了金属感渐变色效果的热销商品。苏泊尔以极光保温杯荣获德国iF设计大奖，梦幻蓝、魔力黑、甜蜜粉、旖旎红均为金属感的渐变色，天猫旗舰店上单店月销量为2452台，单店年销量破3.3万。海尔统帅冰箱以略带渐变的潮水蓝迎合年轻消费群体。华为新款手机P20机身色彩采用渐变蓝湖紫的极光色和镜面效果。
幻次元趋势主题还强调无极限的色彩撞击，鲜艳色调、色彩灵感来自几乎没有极限的二次元世界，而非自然的人工色彩，体现了旺盛的创造欲望，激发强烈的情感。其中紫色系反映了追求独特个性的心理诉求，比如年轻人染成紫色的头发。
2018北京车展上，宝马M4 F82以骚紫色博得大众眼球，爱驰汽车首款高端跑车RG也迎来首秀，整体风格时尚动感，凌厉线条加之霸气紫色颇具王者般的侵略性。
受德国默克邀请，YANG DESIGN策略总监黄晓靖成为参与德国默克全球预测的中国大陆趋势研究专家，分享了对“幻次元”趋势的洞察。早在潘通宣布以“紫外光”为2018年度流行色之前，德国默克宣布一种具有蓝辉光的紫色将作为其2017年度效果颜色，这一前卫的设计主题已受到福特等多个汽车品牌的好评，是受客户欢迎的趋势。
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