How To Combat AdOps Recession For Higher Ad Revenue In Q4

The year 2022 has been full of ups and downs for the #adtech industry. Since the global economy is slowing down, ad spending has been on a decline, and it is predicted to continue in this manner in the upcoming months. This is impacting both advertisers and publishers, who have observed a decrease in their CPM and revenue respectively. Even though this #recession is not going anywhere soon, its not that publishers cannot earn revenue during this period. All they need to do is strategise in a manner that brings out their best in Q4.?

THE THOUGHT TRAIN

The challenges in AdTech have been rising due to the slow growth of the global economy, which has led to less money spent by brands. This current state has significantly weakened global expansion and a study from International Monetary Fund Organizations proves that global economies are in fact still growing, but at an increasingly lower rate.

Declining revenue and slowdown have been quite grasping at straws, but at the same time, it's essential to not panic. Look out at the long-term opportunities and trends. Quarter 4 aka #holidayseason is coming up and it’s best to be flexible and pivot your strategies wherever required while eyeing the technological developments. Keeping unaltered, historical data suggests that Q4 generates the highest amount of revenue as advertisers bid the most during the holiday season. There are always a lot of factors, seasons, and events that involve advertisers spending more money to get their ads targeted. The following are some ways to use this Q4 to its full potential despite the challenges and roadblocks.

• Refreshing Holiday Content: The holiday season, filled with events is one of the most profitable times of the year, bringing in a lot of traffic for websites and publishers hence the need to boost ad revenue. Keep the content updated or published sooner, to gain engagement metrics, and move its way up in the search engines.?
• Contextual Advertising: Make its full use by consolidating a wide range of relevant keywords and key phrases. According to #Googletrend reports, search traffic for certain keywords increases during the holiday season hence adding to an increase in revenue. It also increases the rate at which ads are served because the ads are not displayed based on past browsing data.
• Native Advertising: Usage of 3D Impact Native and Interactive ads are an added advantage as they invite consumers to interact with the ad in some way. This might be a CTA that’s complementary to the ad hence enhancing the ROI for publishers resulting in increased revenue.
• Audience Segmentation: With #targetingadvertising, it is crucial to find out your niche and understand what your audience likes so that you can develop a strategy that works for them. One could use social media and Google Analytics to see what audience and heterogeneous population present in different geographies and of different demographics engage with your content.?

QUOTE UNQUOTE

“Even if the crises that are looming up are overcome and a new run of prosperity lies ahead.”

– Joan Robinson, British Economist.

The AdTech recession is real. The ad spending slowdown is affecting publishers, but each quarter will have its own independent outcomes, hence coming to your rescue, VDO.AI offers engagement-driven video ad solutions to help publishers maximize the potential of their websites and drive significant ad revenue while enjoying the experience of our premium demand marketplace and video formats which hit right on your top-line by delivering incremental revenue and pageviews at the same time.

Get in touch with us today if you are looking forward to Combat AdOps Recession and exceeding your publishing objectives to max this Q4.