? How to Collect High-Quality Emails

Collecting emails is cool…

But if they never buy or become clients what’s the point?

We all hate freebie seekerz, but the truth is, it’s in YOUR hands to be collecting emails that buy.

You need to make people take the next step.

One way is making a prospect become a customer.

Once someone buys from you once they’re likely to buy again and therefore provides you a buyer rather than a freebie seekers.

AKA: a high quality email.

Today I’m going breakdown Jacob Pegs collects quality emails (whilst making a bit of extra cash):

? Part One: Collect Email With a Lead Magnet

First Jacob offers a free gift.

This is to incentivise potential leads to give over their emails.

The lead magnet should be:

• A quick win
• Related to your service
• Short (10-30 minutes of consumption time)

Jacob offers a video which is around 10 minutes.

He’s placed this on the second landing page of the funnel:

| I’d personally provide it via email to not distract from the upsell (coming soon)

It breaks down his unique method on making new offers and selling them via Google-doc to create 4-5 figures launches.

1. This targets his ideal customers

He targets solopreneurs and 4-5 figure launches are attainable and desired by them.

2. It’s unique

This is HIS way.

Any who opts-in will be primed to think like him and be more likely to buy his services or products due to this.

Now here’s how he used an extra step to ensure better emails (buyers):

? Part Two: Tripwire Funnel

The Tripwire funnel = A discounted upsell after a free product for a limited time.

Jacob offers a $400 -> $100 training.

The offer is an extension of his lead magnet.

This is important as the more related the offer is the more purchases you’ll have.

Jacobs lead magnet: New offer launches Jacobs upsell: Offer blueprint to create high ticket offers

On this page you want to “value stack” all the features and benefits.

After opting in no one wants to read a 1000 word sales letter.

So break down the value and list it out with a few sentences and headings if needed.

It’s important to stack the value as you’ll make them look “stupid” for not taking this one time offer.

Remember to include the time till the discount runs out.

Jacob does 72 hours.

I recommend 48 to 72 hours, no less or higher.

| if it’s under $10 I would only provide the offer on the page (0 hours)

For pricing I wouldn’t go higher than $100.

A low price will make prospects think “I may as well buy this, it's cheap”.

?? Bonus tips:

• Have a timer with cookies
• Under the CTA write “Only available for XX hours”
• Include the price difference on the CTA “$400 -> $100”

Want the rest?

We cover:

• The Welcome Email
• Dripped Email Sequence

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Available till the 9th of April 2024...