How To Cold Pitch To Media and Get into Forbes, Fast Company, and Win a 40 Under 40 with Serial Entrepreneur Vincent Phamvan

In an age where most things are just a Google search away, it’s tough to stand out from the noise and get your business the attention it deserves. That’s why, when you have something truly newsworthy to share, getting coverage in top-tier publications is the key.

But how do you get your foot in the door?

One of the ways to get in is by cold-pitching.?

Cold pitches are a simple, fast, and efficient way to generate media attention. They are short and to the point.

Media outlets, editors, and journalists are busy people and don't have time for grandiose or flowery pitches. Instead, they are looking for a pitch that includes all the elements they want to see in a story. So if you want to get noticed, you need to transform what you say into what they want to read.

You may be wondering: How do I know what they want? The best way to find out is to research the company you're targeting. What are their main goals? How are they trying to achieve those goals?

Once you have a good idea of what the company is looking for, it becomes easier to tailor your pitch to fit their needs.

For example, if a company is looking to expand its customer base, you could highlight how your product or service can help them reach new audiences. If they're trying to improve their branding, you could talk about how your solution can help them create a more consistent image across all channels.

Helping them achieve their objectives will make them jump at the chance to work with you.?

Also, don’t forget to follow up! Journalists are busy people, so send a gentle reminder if you don’t hear back after a few days.

Pitching can be a difficult process, but it can result in widespread coverage for your business when done correctly.

To better understand how cold pitching should go, Vincent Phamvan explains to us the steps you need to take to create a successful cold pitch.

“Editors and journalists get a lot of pitches. And so imagine how refreshing it would be for them in a sea of pitches to actually get an email where it's like somebody's trying to help them.”

- Vincent Phamvan

Vincent Phamvan is the Founder of Parents Club, a newsletter helping modern parents become smarter about parenting, wellness, and tech. Vincent was a 40 Under 40 Award recipient from the Nashville Business Journal and his work has been featured in media outlets including Forbes, Entreprenuer.com, Fast Company, and The Tennessean.

If you've not tried cold pitching before or need a refresher, this episode will help you get started. And if you're already a pro, hopefully, you'll find some useful information here too.?

Let's get those pitches featured in the likes of Forbes, Fast Company, and other leading players in the media industry!

Topics We Cover in This Episode:?

• How to make your pitch stand out
• Pitching do’s and don’ts
• General tips for pitching your story
• Effective ways to follow up on a cold email
• Powerful email subject lines that get clicks
• How to use social media to build relationships with journalists

If you want to get free organic press features, get on to top podcasts, and build relationships with editors at your dream outlets, join me and hundreds of small business owners in the PR Starter Pack at www.prstarterpack.com.