How cold calling works in adverse market conditions!

How cold calling works in adverse market conditions!

Engines are about to go down in the next three months' time, are you prepared for it with current economic conditions. This IT bubble is crashing and retaining a client is not the best way to offer a lower price. At GrowStart, we not only help companies in sales but we do our own analysis of the market conditions, which puts us in the best position to advise the best possible scenario.

What has changed during and after pandemic lockdowns?

As you can’t outbound with more than 100 emails/day and 100 LinkedIn Invite Messages/week (my personal advice for LinkedIn 50 invite message/week, if you don’t like to receive a warning from LinkedIn). True, isn’t it? This limitation has caused businesses a hurdle to get over it. The only channel left which has unlimited potential is cold calling, it landed me in speaking with Fortune 100 C-level executives and decision-makers.

Things you should take care of before going in a cold calling direction:

  1. Patience - Patience - Patience?
  2. Your product and service offer a minimum of $10,000+ annum to end customer?
  3. It’s definitely a no-go for SaaS companies less than $5000/annum from one customer
  4. Products and services targeted niche markets or established a niche market to utilize this channel?
  5. Start slow but consistent - keep it going, it will yield results in a different KPI form
  6. Efficient and effective CRM - to have multiple touchpoints after the cold calling
  7. When cold callers do call, they should only be doing cold calling no email, no LinkedIn, and no other distractions. It can be done later after the calling session finish.?
  8. When a dialer sits to do cold calling he/she must be dialing in one sitting around 50-100 dials.
  9. Not interested prospect, good, take a feedback from them at least by politely asking why and mentioned it for our product/service improvement you would appreciate it prospect.?
  10. If cold calling is not working for three consecutive weeks, try to change prospect's target persona, and fail fast. E.g increase company size, and revenue per anum.
  11. The cold caller must maintain energy level, and should not be the following script after

Here is the tools that I used to generate sales from Fortune 100 companies:

  1. Lusha - to get direct mobile numbers ($100/month)?
  2. We-Connect - LinkedIn Automation Tools ($50/month)
  3. LinkedIn Sales Navigator - ($100/month)

Total: $1050 minimum for three months required to be successful in the cold calling strategy if you have narrowed down your target for three months or fail fast three-week strategy (my favorite, all my projects get successful in the third-fourth week due to my fail fast strategy).?

Are you planning to deploy an outbound campaign to benefit from adverse market conditions??

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