How Codie Sanchez Made People Care About Her Book (And How You Can Too)

Most people create content without a strategy. They post what they want to discuss instead of their audience's needs at different touchpoints. It's important to understand how different types of content impact your audience and where they are on their buying journey with you .... whether you are selling a book, program, or service.

If you want people to care, you must meet them where they are.

That’s where the Content Marketing Funnel comes in:

?? Top of Funnel (TOF) – Awareness (50% of Content) → Your expertise. Your frameworks. Your insights. This is what gets the most reach. It’s the content that makes people stop scrolling, share your ideas, and start following you.

?? Middle of Funnel (MOF) – Consideration (25% of Content) → Your stories. Your personality. Your “why”. This is what makes people feel connected to you. People buy from people; the more they relate to you, the more trust you build.

?? Bottom of Funnel (BOF) – Decision (25% of Content) → Your proof. Your testimonials. Your success stories. This is what makes people want to work with you. Your audience needs to see that others have gotten results before they invest.

How Codie Sanchez Used This to Sell Main Street Millionaire

Codie Sanchez didn’t just post “I wrote a book!” and expect people to care. She strategically built momentum and engaged her audience using the TOF/MOF/BOF framework.

?? Top of Funnel (TOF) – Awareness (50% of Content) → She shared her expertise in business acquisition through social media, interviews, and podcasts. → Her insights were featured on high-visibility platforms like the Marketing Secrets Podcast, where she broke down strategies for creating business growth. → This content positioned her as an expert and expanded her reach.

?? Middle of Funnel (MOF) – Consideration (25% of Content) → She built a personal connection with her audience by sharing behind-the-scenes moments from writing Main Street Millionaire. → On Instagram and LinkedIn, she invited her community into the book launch process, making them feel like part of the journey. → This made her audience emotionally invested in her success.

?? Bottom of Funnel (BOF) – Decision (25% of Content) → She shared testimonials and success stories from those who had used her strategies. → The proof? Main Street Millionaire became a New York Times Best Seller. → Her audience saw real results and was eager to buy.

How You Can Use This for Your Own Book (or Offer)

If you’re launching a book, a course, or a service, don’t just announce it and hope people care. Use the same funnel strategy:

? TOF: Share insights from your book (or business) that give immediate value. ? MOF: Share your journey, struggles, and behind-the-scenes moments to build trust. ? BOF: Show proof—testimonials, case studies, and success stories reinforcing your authority.

The Takeaway

If you want people to care about your content, make it about them.

Give them value, connect with them on a personal level, and show them proof that what you’re offering works. Do this consistently, and your audience won’t just consume your content—they’ll engage, trust, and eventually buy from you.

Let me know—where are you focusing most of your content right now? Hit reply and tell me!

P.S. If you want to build an audience that actually converts, join one of our programs by scheduling a call HERE.

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