How coaching leads to success: Story of Rajaram
Dr Amrit Karmarkar
Sr Manager Human Resources, L&D @ Zuventus Healthcare (Emcure Group Company) l Ex Cipla | Ex Alkem l Ex USV | MBA HR | PG Dip. T&D ISTD Award winning L&D professional | TEDx Speaker
Once upon a time in a bustling city of Mumbai, there was a dedicated and experienced manager named Mr. Rajaram. He was in charge of a sales team at a leading software company. Though the company was doing well, Mr. Rajaram believed there was room for improvement, especially in the performance of his sales representatives.
One sunny morning, Mr. Rajaram gathered his team in the conference room. He wanted to address their performance issues and find a way to boost their sales. The sales representatives, including Ravi, Sanya, and Alok, sat eagerly, not sure what to expect.
Mr. Rajaram: "Good morning, team. I've noticed that our sales numbers could be better, and I believe we can achieve great results if we work together. I'm here to help each one of you become the best salesperson you can be."
Ravi: "But, Mr. Rajaram, how can we improve our sales? It's been tough lately."
Mr. Rajaram: "I understand it's been challenging, but I've got a plan. First, we need to focus on better understanding our customers' needs. Sanya, how well do you know your top client, TechStar Solutions?"
Sanya: "I know their contact information and basic needs, but not much more than that."
Mr. Rajaram: "That's the problem. We need to build deeper relationships. Start by learning about their pain points, what keeps them up at night. Alok, you excel in market research. Can you help Sanya with this?"
Alok: "Sure, I can gather more information about TechStar Solutions."
As the days went by, Mr. Rajaram led workshops and training sessions. He encouraged his team to learn and adapt. He taught them the art of active listening, relationship building, and effective communication. He also shared his own experiences and successful sales strategies.
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One week later, Sanya had a breakthrough. She contacted TechStar Solutions and had an in-depth conversation with their CEO. She discovered that their main concern was outdated software, which was causing productivity issues.
Sanya: "Mr. Rajaram, I talked to TechStar Solutions, and I think we can help them upgrade their software. They seem interested!"
Mr. Rajaram: "That's excellent, Sanya! Keep nurturing that relationship. Alok, start preparing a tailored proposal for them."
With Alok's help, Sanya put together a compelling proposal. She presented it to TechStar Solutions, addressing their specific needs and concerns. Impressed by the personalized approach, TechStar Solutions decided to go ahead with the deal.
Over the next few months, the entire sales team improved their performance. The word of their success spread, and more clients came on board. Mr. Rajaram's coaching and the team's dedication had turned things around.
One day, in a celebratory meeting, Mr. Rajaram praised his team.
Mr. Rajaram: "I'm proud of each of you. Your hard work, dedication, and willingness to learn have made this turnaround possible. Remember, it's not just about making sales; it's about building lasting relationships with our clients."
The team nodded in agreement, grateful for Mr. Rajaram's guidance and determined to keep excelling. Under his leadership, they continued to flourish, transforming the company into a sales powerhouse in the software industry.
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Zydus Healthcare Limited |Manager | Analytics & MIS Reporting | HR & L&D Analytics | Ex DCB Bank | Ex HDFC | Ex ICICI | PGEC-GM (IIM Raipur) | MBA Operations | Dashboarding & NPS Expert | Process Optimization |Analytics
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