How CMR Surgical became a multi-billion-pound business
Welcome to the latest edition of Business Matters.?In this edition, Dr Mark Slack joins us on the Business Leader podcast, we discuss how you tap into behavioural science to boost your business growth and Monday.com CEO Erin Zinman on the importance of failure.
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How CMR Surgical became a multi-billion-pound business
CMR Surgical is one of the most exciting businesses in the UK, but you probably haven't heard its story – until now. ?
Dr Mark Slack , the co-founder and chief medical officer, guides us through how CMR Surgical built a robot to do keyhole surgery and became a business valued at more than $3bn (￡2.3bn), backed by investment giants like SoftBank and Tencent. ?
It is a story that involves a failed athletics career, military service and a meeting of minds in Cambridge akin to The Beatles getting together...?
How to use behavioural science to boost your growth
In this masterclass, from behavioural scientist Richard Shotton , we hear about how the study of how people behave can help businesses better understand their customers and grow revenues. ?
Inherently, people are cognitive misers. Daniel Kahneman put it wittily when he said: “Thinking is to humans as swimming is to cats.” We can do it, but we would rather not.?
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We don’t make most commercial decisions, in B2B or B2C, in a thoughtful, considered way but in a rapid, impulsive fashion. And those decisions are made by using rules of thumb. From a business or marketing perspective, those rules of thumb are prone to biases. However, if you’re aware of the biases when designing a product or comms, you can work with human nature rather than against it.
Monday.com CEO: Failing is part of our success
In this?instalment of our video series,?My CEO Secret , we talk to Eran Zinman , who co-founded Monday.com with fellow software engineer Roy Mann in Israel in 2012. ?
Monday.com is a cloud-based platform that lets companies build their own work and project management tools. This approach is often referred to as ‘low code, no code’. It gives teams the flexibility to build their own apps and control workflows, for example.?
Zinman and his leadership team have been inspired by the mantra common in Silicon Valley that you need to “fail fast” to find success. “People need to fail often in order to learn quickly,” explains Zinman.?
This appreciation and acceptance of failure starts at the top. Zinman says he welcomes being directly challenged in meetings by colleagues who “know better than us”.?
“I love it, that’s part of the Monday culture,” says Zinman.?
Artificial inclusion: How AI is reshaping the workplace
As artificial intelligence (AI) and automation evolve, they will transform the global workforce significantly. According to a report by 高盛 , AI could affect 300 million jobs worldwide, either by eliminating them or altering their nature.?
This will have far-reaching implications not only for the labour market but also for pay equity and economic activity, with different consequences for men and women due to various factors, not least because of occupational segregation.?
In her latest column , our expert Zara Nanu explores this topic.?
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