How CMOs are driving enterprise-wide AI innovation and impact

Nearly 400 B2B CMOs sharing their experiences, best practices, fears, frustrations and hopes for enterprise AI. Two hours of open, honest, vulnerable dialogue.

Friday's CMO Coffee Talk sessions were jam packed, as you'll see from the chat highlights below. Thank you to Tanay Jaipuria and Zachary DeWitt from Wing Venture Capital for sharing what they are seeing in real time as AI impacts the full enterprise and drives the future of work.

If you are in the CMO Coffee Talk community, don't miss Tanay and Zach's presentation deck full of AI frameworks, trends and predictions in the #siwpe-file channel in Slack.

If you are a B2B CMO or head of marketing and want to join a community of nearly 2,700 of your peers, let me know or click here to learn more and sign up.

The other day (oddly) I had my first journalist reject a content piece saying it read like AI wrote it but it was myself and my CEO wrote it. Not sure how to take that feedback. ??

I think the concept that in the world of AI we are all now viewing work as a “manager” rather than pure creator is very valid.

In all of my experience with AI tools (Jasper, Surfer, Chat GPT etc, I would push back hard on the 95% number.

We are so focused on time/cost savings right now, curious how that maps to quality/accuracy/originality

Yeah,? - the quality gets sacrificed

To your point …it means more diligence in the review process…

BCG just released a really interesting study that digs into how different AI use cases either add value to teams or destroy it https://www.bcg.com/publications/2023/how-people-create-and-destroy-value-with-gen-a

Is Writer/Jasper that much better than Grammarly/Bard/ChatGPT? Worth exploring?

We are beating up on G-AI for not being per perfect. Which is always dangerous with innovation.

Best quote I heard at Inbound this year - “AI will take your job and give you one that’s better.”

We liked writer b/c its closed and we could train it

I think the edit part is accurate. Not sure who has gotten comfortable with full blown content creation.

My wife is looking for a job, and I've been using it for cover letters, its been really awesome for that.

?it could be tone. Academic sounding tone often gets kicked back as “AI - like” which makes sense given that massive amounts of academic writing was used in the training data. It means you’re smart ;-) Take it on the good.

I think that 50% will increase when LLM’s are specific to the industry or vertical and is trained for your company specifically.?? It’s like taking generic acetaminophen vs. Tylenol.? Brand and voice matter.

I use Writer to create summaries for videos (not just transcripts). That was the reason I used it.

I find 75-85% in there in general for quality (with you very involved in process). But those speeds 1 sec, 2 sec, are much faster than I've seen (it takes at least 10 seconds of generation time to make a blog post, 30 seconds for an image)

I'd agree on the 50% number.? I've found the time spent? trying to get an image generator (Midjourney or others) to get to a great image to be not well spent - I got a human graphic designer to do vastly better in less time.

AI is a good time saver, but as adoption rates go up, the premium on original/quality content goes up. Especially with channel algorithms . Google/LinkedIn/MSFT/etc are all training their algorithms to prioritize EAT content. Using AI to create MORE or LONGER content is not going to win.

I find AI most useful for round ups of info/101 info and even be able to put that in your brand - or other voice - but not for very specific context or original POV

and uses the word "seamless" a lot

We are early adopters of GenAi for content generation but I worry about the next wave of what we are going to do to prospects - pushing out more and more content doesn’t sound that much better.? Sometimes more is just more.? We’ve already created an environment where buyers don’t want us to know who they are, won’t answer annoying cold calls, etc.? Is this the next assault marketers are going to inflict on buyers?

ChatGPT LOVES emojis!!!? Easy to spot when people are using it!

The % there definitely depends on your model you're using and the prompting / process

I think it depends on the user - if you are a copywriter or designers, the speed savings come from specialists using it augment their current expertise versus generalists trying to do the job of a specialist using an AI tool

it's getting better on that. I actually asked it to add an emoji to my LinkedIn yesterday. HAHAHAHHA!

I love AI for back office use cases. I’ve had it put together creative briefs and project plans and it’s great for that.

Writing feels always like the output of “paint by numbers.” It looks like the Mona Liza but there is something not quite right.

I have been using ChatGPT to structure data. Lots of “take this data and format it in two columns where the data is separated by comma” or “Take this data and create three column table where the data is column one and add x and y to columns 2 and 3. Save me HOURS of research. (And thanks to this group for all of the amazing prompt insights)

Chatgpt has made a huge difference with composing emails to coworkers who all speak differently across the world

I find it to be 100x more creative and original than almost any human!

When add thinking, prompting time, review time and quality checks, id bet far less than 95% but still Fast, that’s no question

your Mona Lisa has three nostrils and 6 fingers…is that a problem?

I am more interested in using for data analytics now we have not done it

Yeah, we use it the least for creating original content and more for operations, data analysis, menial tasks, summarizing, scheduling etc.

definitely wayyyyyy less if you're including all your prompting and refining in model time. When I say I get it to 75-85% that's via prompt editing, refining in tool, etc. Definitely never the first run!

Agree, great for back office research and briefings.

Sounds like for content production/editing, people here reco Writer versus regular ChatGPT?

Same. I’ve found the AI bot jin Notion very helpful for restricting data from one medium to another easily

My job definitely got way better from using it right. Haha!

How do folks decide between the two? (Or do you ask AI to pick it for you?) ??

We need to become promptologists…..

Has anyone found a good Agent that can pull various types of data / search for data sources you want to pull into a dashboard/read out. I am looking for ways to get to leading indicators for tracking sectors and growth and pulling from multiple sources. I think Agents will do what I want eventually but curious to know if anyone has found something like this… Claude is great for “read and give me a summary of this PDF/report”? — I just want a unicorn where I can say “find me X, Y, Z and then flag me when ABC happens”

I heard this week the next position is Chief Prompt Officer

Outperforming the writing of the American Public Education system?? Surely impossible!

And the algorithms will prioritize original > repurposed AI content

How are you all using GenAI for website creation, automation, testing, optimization etc. ?

Is anyone effectively using AI to speed up contracts/approvals/admin processes in Sales/Marketing?

You can save 25-50% of your time by using AI to put out really high quality output that performs, and that's still a huge savings! But you see all these people trying to save 95% of their time to put out garbage that will never work, so people won't save ANY of their time because they don't like the results when they cut out 95%

some of that is being built right into CRMs like Hubspot now.

Playing with PI.AI as a virtual agent but she can be sooo annoying!

And errors, but early for those models

AgentGPT is also super interesting

no I don't think most do understand - too many people selling miracles that cut out all the work which leads people to disappointment so they bail completely

Does anyone have Jasper, Writer AND ChatGPT at the same? And when do you use which if so?

MSFT is asking crazy $$$ for Co-pilot enterprise

When replying to an annoying work email, my favorite prompt: “Does this sound bitchy?”

they realize it too late unf. When they’re traffic tanks. We’ve had a lot of conversations with folks in that position and trying to help them adjust their strategy

Finding good leverage building job descriptions as well. Still needs the top and tail that is specific to your company but with a detailed ask, ChatGPT gives me something that was really close for what I need.

ChatGPT always adjusts my tone ;)

Hey ChatGPT please make this sound less passive aggressive...

Any kind of emotionally charged email always has to be written by ChatGPT or at least run through it

I wonder how copilots will reduce the need for such intricate prompting. Building that into an org’s instance and training on their own stuff. Further future time savings

I am about to run a performance review through ChatGPT!!

?I tried to do that once and it responded “you crazy?”

Asking Chat to remove “tone”

This rant would make a great comedy script.

My fave thing is record a voice memo of what I want to say, and have ChatGPT turn it into the appropriate email based on goals and roles - especially anything that has a risk of bad perception

“Act as a comedian”

Has anyone worked with their legal / compliance teams on policy for how to use GenAI? The data use cases can be risky if you’re putting proprietary? data in a public tool like ChatGPT

I love to put in a few bullet points on what a conference talk will cover and ask it to write 5 variations on a title. There’s little I dislike more than having to come up with a bunch of clever titles for talk tracks. You can even ask ChatGPT to make a funny title.

ChatGPT is wildly empathetic. It's sooooo good at appropriate emails

The chat here has so much value!

I have a lot of clients doing that~

Claude was the most when it comes to that. It makes so many mistakes and when you point it out, it feels SOOOOO bad and apologetic

Already happening. Morgan Stanley just released a copilot of their training manuals. They needed a ton of great knowledge management working for it to start, but really cool.

The levels of experience matters.? I’m curious to know how many of us have the ChatGPT mobile app installed, and how many times people have used it.

Yeah, we’re working on one too ?? dramatically changes how you interact

ChatGPT mobile app is gold for the voice transcript!

Is anyone using Zoom’s new AI Assistant? The meeting notes are actually pretty damn good.

Funny we’re using AI to sound more “human”/empathetic. BUT I AM THE USE CASE.

We’re on Teams and it sucks.

What is being seen in support and education?One use case: Used it this morning to analyze G2 reviews, categorize by topic and pull top quotes.

To thine own self be true...

Your digital personality vs your live personality could be at stake

I have also used it to analyze competitor messaging in Paid Ads - very helpful

my approach is to use AI to free up time to add more personalization for the things that matter most.

You can prompt chatgpt to edit but keep it authentic to your own tone

Also, when you interact in person, it’s a different experience

I find it helpful when I need to send a message to someone who has experienced a loss, or illness, etc. I usually struggle with what is the right thing to say in those situations and AI can be helpful in steering me in the right direction.

So I guess it’s a variation on what she is saying. I find myself afraid to say the WRONG thing and AI can help alleviate thata.

let's take the slides down for a minute so we can get to a few of these hand raisers

I love that! We are so afraid to be our authentic selves. I am direct as well as my mid-western boss attributes to me being a New Yorker lol but it is who I am and if I have to be a watered down version of myself, I am not happy or productive.

Now there is an image that will stick (sorry) with me re unicorn horns

Yes, you can train ChatGPT, including tone

My CEO is not bought into genAI and views it as a distraction. How are others getting top level buy-in?

Sometimes we come across ‘meaner’ in copy than in person. It’s just natural. So maybe CGPT brings out ourself we would’ve been if we said it in person.

Love the voice memo idea! I always voice dictate my emails… more poor team

Our CEO wrote an email to the company and a paragraph was directly from chatgpt, with the grey background cut and paste…was very embarrassing

Be human first

But the computer can’t be your voice, in person…be careful how you much you rely on AI to “represent you”.

Until robots sell to robots she is 100% right

BOTS don’t buy!

As a dyslexic with off the charts pattern recognition but challenging word recall (like I can see it but can’t pull it out of my head) GenerativeAI is my BFF

thank you for sharing your superpower with us.? Pattern recognition is an amazing skill that is totally under-recognized.

Another use case we just started — categorizing and organizing product/customer feedback

I want to do this with all our Glassdoor reviews and share with HR

Yes,? great ideas, and key is use it as starting point--build it out, add your and organization personality to AI output

You can do sentiment analysis also!

Thank you so much for continued great conversation on AI!

I used ChatGPT to summarize G2 and Gartner Insight reviews and compare to corporate website and competitors… It did well!

Optimizing workflows / processes too!

I used to say if you are stuck in a house project, Home Depot has a tool for it. Love that corollary “if you are stuck writing/planning, AI can help!”

Too busy … you won’t be soon if you don’t learn how to leverage AI

Life is a pipeline! :)

Question re: Google PPC: Have other CMO's seen their organic search affected on terms they also do paid search for and used to garner higher organic traffic (we've seen a trend since March)?

Voluntold = my favorite verb

I posted an article on LinkedIn about the value of taking a time out.?? Best thing I have ever done…?? https://www.dhirubhai.net/pulse/unexpected-opportunity-embracing-time-out-bill-odell%3FtrackingId=D5pYhRe6RauO4JYivcuF%252Fw%253D%253D/?trackingId=D5pYhRe6RauO4JYivcuF%2Fw%3D%3D

I’ve come to realize a key attribute of a great CMO is a nerves of steel. Deciding to leave a poor situation without something else lined up shows you have that. Here’s to something better for you!

This community is my link to sanity!

https://notoriousplg.substack.com/

PLG - Totally a philosophy - be a little disappointed if it went away as a discipline

Love the Notorious PLG newsletter!

PLG is more relevant than ever

It’s graduated from buzzword to standard!

AI boost PLG, especially with personalization.

The "P" in PLG matters. It's not a marketing or sales thing alone. Lots of aspiration out there. Won;t work without the product design.

I learned that term “ground truth”

I want to know what tool does 2 second images because WANT!

I'd suggest AI tech is basically disintermediating how software is conceived of and used.

I get so impatient waiting 30 seconds for beautiful art now lol - so spoiled

Are you not concerned about EEAT on AI blogs??

Once you’re working in AI regularly on the same topics you find repetition very quickly, how do you avoid that with AI?

We still need a human + the AI.? Still transformative but not zero human as this shows

Working for an AI company as the CMO the last 16 months, it’s disrupting so much on the operational side of business as well. In customer service especially. The cost of agents and the churn of that role has businesses investing big time in AI to solve for those things that have been issues for as long as we know

copy.ai is great. We just used it in a case study for a Duke MBA class. they gave all of the students licenses. Great way to extend content quickly. Takes a few iterations to get the prompts trained but it's great. And it uses chat gpt 4

you have to give it your own ideas not let it create it's own

I am spending a lot more time editing now.? It is a trade off.

And this is just rudimentary tasks, those numbers skyrocket when used for data-driven insights for strategy.

As someone who started as a writer this slide viscerally scares the crap out of me, even though I see the value

And also you have to prompt well, too - which is way more than 1 second

Mark Twain: "If I had more time I would have written a shorter letter." How we have that time and opportunity!

Research (market data, personas, messaging, etc) takes time, AI gets us to first draft way faster, but the research needs to be there

The human is the key to AI value

I would take this as replacing 1 hour worth of human time, not completely replacing the entire job that might take 3 hours.

Yes! Bad draft is done. Agreed.

the use case with data is also pretty amazing. Using it for CRM clean-up, streamlining reporting, analyzing large data sets in a fraction of time.

I’ve seen improvements in 10s of % not multiples

Successful bloggers spend more time and 6+ hours spent leads to more successful posts, per our own Andy C. https://www.orbitmedia.com/blog/blogging-statistics/

That’s exactly it. And the value to non-writers is priceless.

And we need to remember that the content’s end goal is sales…not just being written.

Interesting - these are all content creation and review tasks.

None are process definition or process connection tasks.

Google and Bing are detecting AI-generated content and excluding it from SEO.

for me - it lowers my content creation plan/execute time/cost by probably 30-40%

accelerate and expand!

On the synthesis/analysis one I feel like you also get a chance to do things you might now as well…..but agree on the writing point.

I am kind of experiencing it as a personal intern / assistant / collaborator / chief of staff

I keep telling my team - everyone's talking about AI, but it won't replace human EI! lol. context/tone/etc is so important!!

The very best writers you know HATE writing, which really means they hate creating first drafts.

It’s a little hard to say “everyone who learns AI will keep their jobs” when the time improvement is 3,600x. Marketing Automation didn’t supplant marketing jobs because, although it became much easier to send emails, we also started sending a lot more emails. But we are not going to start doing 3,600 as many blog posts.

+ 1 on cold-start… BUT — I believe the challenge is the CEO/COO/CIO/CFO may have a different perception on expectations from CMO+AI ?

You could technically write a blog post in a minute, but taking 15 minutes to prompt and refine, and then the time to edit can still save you two hours and end wit a really amazing final draft

I think we have to look at it the way we looked at offshoring 10-15 years ago. It makes some things easier and cheaper, but the cost of management and oversight goes up. So not a silver bullet, but a workflow and priority change

Isn't prompt engineering reducing more and more with autonomous agents coming?

I view prompt engineering as like DOS. Needed in the short term, a lot of it will be abstracted away as the interface improves.

Ehh I think we're a LONG way from not needing good prompting. People have been saying that all year but i've seen it becoming more important for quality not less

Prompting quality has a huge impact on quality.

Also depends on what you're doing - simple tasks may not need good prompts, but high impact tasks require good prompting

Less is more with the stack!

Yep - it depends on definition of long vs short term. I’m thinking the cycles between DOS and Windows 3.1, which was quite a number of years. But not decades.

Thank goodness DALL-E 3 prompts itself well.

How about your personal AI stack? I have too many AI subscriptions right now!

I am scared of any open source honestly

i’d love his view of if/when AI crushes SEO - still wonder about this one (google “people also ask” et al)

Interestingly the people I know doing the most don't have a huge tool stack, they actually know how to use the tools they have

The more tools you have, the less likely your team is to use any of them. Way more likely to use a single tool they understand then not know where to turn from 10

Bravo. Love this. We still must be strategic.

Totally agree ! Since we are all going through planning cycle now for 2024, the challenge is how much to budget and for what specific tools as the landscape is changing so quickly. Or we just do a blanket budget item for now?

the ones leveraging Generative AI more are the ones who are going deeper with each tool vs wider.

There is almost a parallel here to the old 'bring your own device to work' topic. The ppl are going to be using AI, how do you ensure security / privacy / data protection given they are going to use it for efficiency gains with or without a policy or global deployment of approved tools.

Well now that we're talking about search, attribution must be next.....? ??

Lots of people using on their own devices if their companies "dont allow" it

current search will die.? new seo will replace search.

Lots of companies doing that - Moveworks.ai is one.

I observe that I rarely do any google searches anymore.

And we’re definitely seeing a growing demand for consolidation.

I can't remember what traditional search is haha

This conversation is giving me ‘replace Excel’ vibes that office of finance was feeling/has felt for years. Replacing manual work with automated tools….

Glean is awesome

Search will be zero click for everything with AI (vs. just 20% of searches today)

What about google search/SEO and the content marketing playbook. What will that look like now that the cost of content creation is zero and time to produce is dramatically lower.

Eli Schwartz has some great guidance on SEO: https://openviewpartners.com/blog/how-to-future-proof-your-seo-strategy/

https://www.glean.com/

I think there will still be the desire to go to websites for trust? - they'll find from the source but want to check on the website it came from

Didn’t realize that zero click was only 20% today. Feels a lot higher, but haven’t quantified it.

especially as long as we have hallucination

Sana is aonther great enterprise AI search/productivity company

https://www.sanalabs.com/

Lot of people will call a company to ask " your website says XYZ, is it true?" - they need verification. I think AI will be the same, except the website will become the verifier. (The AI said this, want to make sure it's true)

Personalization will and should include a blend of “classic AI,” gene and human-controlled rules-based automation for the next few years.

I used it to help me w/ performance reviews!

Huuuuuuge help!

That’s a great idea

Performance reviews, SMART Goals, any strategic frameworks - so good for all of that!

We built AI into our Performance Review product….good for summarizing full 360 input.

ChatGPT4 and role play is so powerful.

Love that perf review use case

Also helping to control for bias etc.

but to be clear - performance reviews written with AI should be based on YOUR INPUTS!

100%.? Edit not create.

AI makes you more human and approachable.

But, have you read some people’s actual performance reviews? I feel like for years it WAS already written by a non human and generic.

AI has the will to read and consider all of the inputs where you might not.

Cover letters for job applications :-)

RE: different personalities - https://www.crystalknows.com/ is a great resource for helping you tailor your messaging for different personalities

Yes ! I’m seeing the laziness of output all over the internet. The emojis are killing me.

what are your favorite AI tools for image generation?

Yes, I ask AI to compare my resume with job descriptions and then tailor a cover letter for the application

I was about to use Chat GPT to write a recommendation for someone but I feel wrong about it?

You can’t exhaust it as a sounding board….good for bouncing around ideas as they form.

The SFD (Sh!tty First Draft) is an AWESOME use case. I do that a lot.

It’s the same as what happened with machine translation. “Post editing” machine translated content has become an industry standard now and “first draft” translation is often done by AI/ML.

I tired using mid-journey for image creation for a website and it was sub-par for B2B purposes. It can’t understand branding guidelines like your brand colors, etc.

I am waiting for AI parenting advice next

write drunk, edit sober ;D

that’s not exactly true…you can build a brand guideline and have it associate with that brand guideline for each design.

Love your approach and I appreciate how AI has helped me with the quantity of writing projects I have.

“Slightly less inappropriate and annoying,” . Low bar, I know.

We did a demo the other day with a guy who built a brand guideline, tagged it and then referenced it with every prompt - it created impressive consistency.? It DOES take a lot of work to learn prompt engineering with Midjourney…more complex than ChatGPT with content.

I wish LinkedIn would let me scrape it.

I also love taking what I get from ChatGPT and dropping it into Grammarly for a third perspective.

We haven’t had a session where we only hit 1/2 the slides in a minute. Go us.

Reminds me of “Lowered Expectations” ads from SNL. Very on brand. :-)

?I mostly use Midjourney and DallE-3 in chatgpt. DallE3 is also free in Bing but no commercial rights with Bing

I couldn’t live without Grammarly!

I really like Mperative for sales forecasting and predictive modeling - it is connected to Salesforce which removes a lot of human errors.

+1 on Grammarly

Q1. - So many AI apps today seem to be focused on content creation / review / analysis type tasks. Will not many of these be subsumed into the platforms like ChatGPT, kind of like all the little utility apps became a part of Windows?

Q2. Are you starting to see any AI used for process definition and automated process connections?

I wanna get to the Agents!!! Last time I smol dev’d 6 weeks ago it still wasn’t really ready. I wanna know when it’s time to try again.

+1 on Grammarly - I think everyone should use this. It is a great overlay on top of AI output for succinctness.

I wonder that too but right now I can’t decide when to use GPT verses Writer versus Jasper vs tool#34234234

Any experience with Content at Scale?

that’s what AI is for, let that paraphrase for u

I think the real winners of AI companies are companies that have unique proprietary data on which the AI is operating.? Otherwise you are right, they will be subsumed by other bigger incumbents in the space

Aren't they already doing that?

Just like Data, AI is going to be great at looking backwards to tell us what will work…but will it be able to predict the new thing? Efficiency on what we know and what I hope is more room for us CMOs to think about what will come next.

What about the security issues? If you input data into ChatGPT doesn’t it become public domain? I’d be hesitant to use it for business strategy if I’m sharing confidential info, IP, etc.

I'm OBSESSED with vision

i use it 25 times a day for everything

Vision can take a picture of your whiteboard!

what would you do if the internet/wifi went down for a week? ??

Oh god please don't generate 1000 blog posts at scale hahahaha

Vision is helping me help gpt realize the problem faster. I’m opening up the console, showing it the error messages and what gets rendered on the screen and it says “Ah, now I see..."

has anyone come across a tool that actually helps build actual marketing campaigns.? Not just help you write an email, blog post, paid media, but coordinate the various strategies and tactics for a campaign & help create them.

ChatGPT Vision is step #3 in a 7-step process for the machines to take control of our world….it’s that awesome.

Lots of efficiency for the right use case

i use vision to script my google slides for for sales :-)

I'm not sure about Windows OS, but they are definitely being integrated into all of Microsoft's applications/offerings. I do think the major players will have most of the use cases / workloads the point-solution startups have found fairly soon.

Great question! What about the security issues? If you input data into ChatGPT doesn’t it become public domain? I’d be hesitant to use it for business strategy if I’m sharing confidential info, IP, etc.

The AI use case for language localization is going to be huge to do that at scale

?probably sleep and breathe and remember what the real world is (after my panic attack)

Vision = GPT4, standard model, bottom left of the chat prompt, the image icon.

It’s built into ChatGPT-4 default model. Click the plus sign and upload an image.

FYI y'all you can just paste the image out of your clipboard in the GPT-4 default model too

?that’s what I figured. You are using so much tech, I was like damn what if…

Gold for screenshots!

Here’s an example use case https://www.dhirubhai.net/posts/charlietreadwell_chatgpt-activity-7121473131562635264-mzz9/

What about the security issues? If you input data into ChatGPT doesn’t it become public domain? I’d be hesitant to use it for business strategy if I’m sharing confidential info, IP, etc.

Here's my how to on vision for design feedback on decks https://www.dhirubhai.net/posts/nicoleleffer_ask-and-you-shall-receive-heres-a-five-minute-activity-7121624851932467200-EFpo?utm_source=share&utm_medium=member_desktop

Security concerns are holding my company back from using AI throughout our business

We are focused on providing private LLM models for our customers.

Has anyone used Kinetica for aggregating data sources?

More like an SLM. Small language model that allows fine tuning for the business’s use case.

From Ethan Mollick on data privacy: but the privacy issue that many people talk to me about is likely less of a barrier than you think. As a default, AI companies say they may use your interactions with their chatbots to refine their model (though it is extremely hard to extract any one piece of data from the AI

making direct data leaks unlikely), but it is relatively easy to get more privacy. Individual users of ChatGPT can turn on a privacy mode where the company says they will not retain or train AI your data. But large organizations have even more options, including HIPAA compliant versions of the major AIs. All the big AI companies want organizations to work with them, so it is not surprising that all of them are eager to offer data guarantees. The short answer is that data privacy is probably not as big a concern as it might seem at first glance.

Here’s the full article, https://www.oneusefulthing.org/p/what-people-ask-me-most-also-some?r=i5f7&utm_campaign=post&utm_medium=web

Brand integrity, governance, IP protection, customer data, etc. - so many considerations. We have to move forward and innovate, but should tread carefully.

It’s the new 10,000 hours….

We are looking at how to protect these models, test for vulnerabilities - at a cybersecurity firm.

It’s like learning anything new. You have to spend time each day or week.

Yes perfect question. I am constantly catching up and still falling behind

Bc we are already burned out

Then JUST DO IT. Start using it. That’s what I did.

you can ask AI to help you prioritize your knowledge of AI :-)

BTW there are some SaaS products that offer security and guardrails for you out there. Lots of new startups being built around just this too

And what tools that we need to learn that are here today, and then out of business tomorrow.

And how do you know what is legit b/c its all so new

?it’s whoever the “influencers” say is good I bet? ??

I only use the ones that get the most “press” like writer and ChatGPT

A topic for another time ethics and how we as marketers disclose use policies to our stakeholders

“Press” = what CMOs say

https://notoriousplg.substack.com/

https://www.marketingaiinstitute.com/

There’s always going to be someone more rich than you.? There’s always someone who’s going to workout harder than you.? There’s always someone who’s going to know more about AI.? I think what’s important is not how to keep up with others, but rather “keep up with yourself” and use it to get your goals accomplished.

https://podcasts.apple.com/us/podcast/last-week-in-ai/id1502782720

Who was that UK dude who got banned from LI for calling out companies? Kinda wish he would use all these tools and then really give a take on that

Leigh, I think "press" = we're old

https://podcasts.apple.com/us/podcast/the-marketing-ai-show/id1548733275

AI Institute classes are 1000% worth the investment

Yesssss, help people understand the difference between llm and agents.

It reminds me of the martech explosion a few year ago.? "Any fool with a tool is still a fool."? The key is to identify real business challenges & then look for what tech can help.? Starting with the latest/newest tech just makes my head hurt.

follow? Paul Roetzer, Nicole Leffer, Ethan Mollick and you wont fall behind. but remember 70% is in the “doing”

How do you put real inputs in there without putting your company at risk? Feels like at some point these companies are gonna get breached and all this data that was input will get stolen.

No doubt we will be marketing to AI agents

Marketing to AI agents will be a thing…just as marketing to search engines has been

Wow - this session went so fast! Thank you!!

Powerful. Thank you.