How CMOs can prepare for the Infinite Desktop

Before the arrival of the Apple Vision Pro, CMOs had to tackle standard challenges likes rising digital ad costs, ROI Attribution, talent shortage and managing board expectations.

Now they have a new challenge: The Infinite Desktop.

The Vision Pro is opening up a new channel in a major way.

The world of spatial computing is opening up new opportunities.

Imagine sitting in your office with the Vision Pro strapped on.

You can type an email on a Bluetooth keyboard, open Apple music and stick it off to the side.

You can also have a Zoom call going on and Slack chat happening.

And then, if you want to take multitasking to a new level, you watch “Monarch” on Apple TV or play a bit of the new Sonic game on Apple Arcade.

All of this happening at the same time on your infinite desktop.

The Vision Pro is an awesome addition to the Apply ecosystem that will gain rapid adoption and CMOs will have to figure out how to incorporate marketing on the infinite screen.

We all know that no one can do ecosystems like Apple.

It’s a big part of the reason why many most people don’t stop at a single product.

Once Apple gets its hooks in you, you’re done.