How to close a "risky" deal (when you're not sure you'll really be able to deliver value to the prospect)
You’ve got a new product you’re ready to start selling. And by some miracle, there’s already a major client ready to pull the trigger. There’s only one problem: You don’t know 100% if you can deliver for them.
A lot of people will advise you to fake it 'till you make it. Wrong.
Others will suggest you "just give it away for free". Worse.
Instead, you want to
- close the deal from a position of strength,
- charge a lot of money,
- but completely remove the risk for them.