How to Clone Your Clients 2 Ways

What do I mean by cloning your clients?

First, think about your marketing today.

It's probably a straight-line process of going from Here (the clients you have) to There (the clients you want) ...

Marketing like that can feel like trench warfare, with a vast amount of time, effort and treasure required to make a “frontal assault” on hundreds or even thousands of strangers ... trying to convince them to buy from you.

Yes, that approach can work. It’s probably what you’re most familiar with.

But, how’s it working for you?

There’s another way to grow your business.

In my mind -- and in the minds of my clients -- it’s a better way.

It’s Client Cloning.

It’s based on the brilliant insights I've learned from business leaders you may have never heard of, because they were too busy building wildly profitable companies to share their secrets. People like Bill Bain, Scott Boras, Clayton Makepeace and many others.

Anyway, the idea of Client Cloning is as powerful as it is simple.

When you serve your clients right and make the right moves, those clients will make themselves so valuable that you may never need to advertise again.

Done correctly, it grows your business 6 different ways -- from the inside out.

The process looks like this:

Today, I'll talk about one of those 6 ways: Client Referrals.

Referral tactic #1: Adopt a referral mindset.

You’re about to learn 3 words that can increase your referrals up to 900%.

It's true.

I learned them from my client, Allstate Hall-of-Fame Agent and President of BGI Marketing Systems, Bill Gough.

Bill knows referrals.

He's brought in hundreds of millions of dollars in premium for over 2,133 insurance agents. He spent over 30 years and close to $910,000 on testing and improving his marketing. in that time, Bill found ways to grow referrals from 4% to nearly 40% of his new business.

That's a 900% increase.

And here's some million-dollar advice from Bill: More referrals start with a referral mindset.

When somebody calls your business, ask them, "Who referred you?"

When you ask assumptively this way, the caller thinks that referrals are normal and expected in your business ... and that you must be doing something right to be earning them.

Extra benefit: Every time you or one of your employees asks, "Who referred you?" it strengthens your company’s referral mindset ... which leads to more referrals.

It's a virtuous circle.

Your new referral mindset, and the tremendous gains in new business you can expect, all begin with these 3 words: "Who referred you?"

Referral tactic #2: Open your eyes and ears.

This is how you can make over $6 million an hour an hour.

Let me explain.

It all started about 11 years ago ...

That's when I met a well-known marketing expert. He's a thought leader. An author. A "guru to the gurus" type guy. We'll call him Ed.

Ed gave a speech at a conference I attended. The room went wild. We all loved his talk.

During the break, I stepped onto an elevator to go up to my hotel room. There was one other person inside -- Ed.

As the door closed, I had about 30 seconds to make a literal elevator pitch.

But I didn't talk about me. Instead, I told him that I loved his talk, told him why, and then asked him a few pointed questions. After reaching our floor, we kept talking, for a total of about 3 minutes.

A few weeks later, Ed referred a new client to me. I did very good work for that person.

So Ed referred another client. And another. And another ...

To date, the revenue from Ed’s referrals has totaled more than $302,000 -- and counting.

By my 6th grade math, the $302,000 I got from that 3-minute conversation works out to ... $6,040,000 an hour.

Which goes to show, every chance encounter you have with every person has the power to deliver referrals -- and life-changing revenue for your business.

Moral: The next time you're out in the real world, don't be a million miles away checking your smart phone. Keep your eyes and ears open for referrals. You will see, hear -- and find -- what you seek.

(Excerpted from my new guide, The Client Cloning Blueprint. Want a free copy? Comment "YES!" below and I'll send you one.)

#clientcloning #referralmarketing #referrals