How Clomaná Beauty Used The Spa at Carden to Launch their New Range

When it came time to unveil their dreamy new Birthday Blues product range, Clomaná Beauty wasn't going to settle for a standard press release. Opting instead for a celebration to remember, the team and their guest influencers took over The Spa at Carden. Their mission was to blend beauty, relaxation and luxury to deliver the ultimate product launch. And they can certainly say “mission accomplished.”

The Vision

Clomaná’s marketing team knew that in the competitive beauty world, standing out meant going big. What better way than with a luxury and exclusive spa experience with a host of influencers? Sarah Booth, the brains behind the event, know that Clomaná needed a location that was aesthetically pleasing and Instagrammable to compliment the Birthday Blues collection. It was thanks to Carden Park’s social media channels that Sarah found the spa of dreams.

With its reputation as the go-to destination for influencers and celebrities, The Spa at Carden offered the perfect backdrop for the launch. As a venue, the spa perfectly aligned to Clomaná’s vision and brand proposition.

The Event

Clomaná chose to really treat their guests and do a total take-over of the spa by opting for the Exclusive Use Twilight Spa Experience. This ensured they had creative control, branding the venue in baby blue (the signature colour for the collection). From the moment influencers arrived at 5:30pm, it was clear this wasn’t your average spa night:

?? Blue cocktails & home grown sparkling wine

?? Clomaná blue branded robes, towels and flip flops

?? Clomaná branded mirrors for the perfect changing room selfie

?? Blue beauty products for everyone to enjoy

?? A decadent Italian buffet with panoramic sunset views

?? Beautiful dining table decorations

And that was just the beginning. Influencers were given full access to the multi-award winning spa. While sporting Clomaná’s plush new robes, guests could wander between hot tubs, vitality pools, saunas, steam rooms and the fire pit. To add even more magic to their evening, they were also treated to mini spa treatments, psychic readings and even blue marshmallow canapés toasted over the fire pit.?

The ultra-luxe vibes continued with overnight stays to those who were not quite ready to say goodbye. Overnight guests enjoyed our plush rooms and breakfast the morning after.?

The Results

The event was a huge success for Clomaná! It generated tens of thousands of organic impressions across Instagram, TikTok and YouTube, with influencers sharing their dreamy content that positioned Clomaná exactly where they wanted to be – at the forefront of the luxury beauty conversation.

Sarah Booth, the Marketing Manager at Clomaná summed it up best:

“The full private access to the spa made our event feel truly exclusive and the way the team allowed us to brand the entire venue – from the changing rooms to the spa facilities – was seamless and elevated our new brand launch beautifully. The Italian buffet, bespoke blue cocktails and matching blue marshmallow canapés were not only delicious but also perfectly aligned with our theme, adding a special touch that left a lasting impression on our guests.

The staff were phenomenal – helpful, professional and accommodating in the lead-up to the event, on the day itself and even during the packing away process. Their dedication made hosting at The Spa at Carden an absolute dream. We cannot wait for the opportunity to work with them again.”?

Final Thoughts

In a world where beauty product launches happen every other minute, Clomaná Beauty proved that experience is everything. By pairing their Birthday Blues collection with a exclusive events in a breathtaking location, they didn’t just launch a new range – they created a moment. In today’s social media landscape that’s exactly what makes a brand stand out.

Interested in hiring The Spa at Carden for your product launch or exclusive event? Click here to find out more about private hire of the spa