?? How Clients Find Your Profile on Upwork

Every freelancer dreams of a constant flow of orders, but to achieve this, your profile needs to stand out among thousands of others. Let’s dive into what can help boost your profile in search results!

?? KEYWORDS MAKE ALL THE DIFFERENCE Upwork ranks profiles based on search relevance. If your title, description, and skills contain the right keywords, you have a better chance of ranking higher.

?? THE TITLE IS THE FIRST THING A CLIENT SEES Phrases like “Full-Stack Developer,” “SEO Expert,” or “UX/UI Designer” work better than something vague like “I will build your website.” Even better, if you include the key technologies you specialize in within your title.

?? THE DESCRIPTION SHOULD BE ABOUT THE SOLUTION, NOT ABOUT YOU Use specific wording. Instead of saying “I build websites,” say “I create fast and secure WordPress websites that increase conversion rates.”

?? SKILLS – CLEAR AND TO THE POINT Add all relevant skills to the “Skills” section. Upwork indexes them, and they affect your profile's visibility in search.

?? PROFILE ACTIVITY MATTERS Upwork’s algorithm takes into account when you were last active. Regularly updating your profile and engaging in projects will help maintain your position in search results.

The right keywords and activity will make your profile more visible. Check yours — maybe clients are already looking for someone like you, but you're not yet at the top!