How to choose a website copywriter?

You've created a well-designed website. The navigation is easy to use, and you love how it looks. You'll now require creative content. After all, while images are appealing, it is the writing that persuades a visitor to become a buyer. When selecting a website copywriter, keep these nine suggestions in mind.

1. Look at their website

Examine their website to see whether the writer is a good fit for your requirements. Take a look at how they portray themselves. Look at their pages. Is the writing style appealing to you? Do you have any feelings towards the copy?

You'll want to hire a copywriter who can create compelling website text that describes your products and services.

Creating online content for a website can take a long time, especially if you have a large website with a lot of pages and complicated functions. You want to work with a copywriter you like, or the process will be unpleasant and stressful.

2. Request copies of their website copywriting samples

Any website copywriter worth his or her salt should be able to present you with links to websites they've created. Have a look.

Do their writing examples appeal to you? Is it simple to read the copy? Is it enticing and convincing? Is it motivating you to take action?

Make sure you're reading the copywriter's words and not simply looking at the design and visuals on the websites.

Also, inquire whether the copywriter is comfortable writing about your field of expertise. Some copywriters are generalists who can write about almost any subject, while others specialise in one or more areas. If you own a technological company, for example, you'll need a copywriter who is familiar with and enjoys producing high-tech content.

3. Look up the website copywriter on Google

You might come across articles or blog entries they've published, which will provide you with additional information on their abilities. You might also come across the copywriter's name on feedback sites that offer copywriting services.

In fact, Google each vendor you intend to engage with, including copywriters, web designers, programmers, and others. Reading customer reviews might assist you in selecting the best service providers.

4. Inquire about any client testimonials.

Many website copywriters publish client feedback directly on their own websites, or they sit on Google. You can see my reviews here.

Even though you'll almost certainly only find good feedback, the client remarks will help you grasp the writer's strengths. You can ask for client references if they don't have any testimonials to provide. The copywriter may be able to give you written statements or contact information for their copywriting clients, whom you can then contact via phone or email. You can see a list of my happy clients here.

5. Speak with the web?copywriter

Generally speaking, you should not rely only on email. You want the?communication value that voice provides. Most writers will not want to meet in person since it is inconvenient, but a phone or video?call would be beneficial to all parties.

During the call, assess whether you believe the copywriter is paying attention and comprehending your needs. Do you sense any connection? Do they appear to believe they'll?be able to do your task? Does it appear like they are enthusiastic about your project?

You should hire a copywriter who is a good fit for both your company and your personality. The process of recruiting a freelance copywriter is comparable to that of employing a full-time employee. You'll want to find someone you gel with and is as dedicated to producing high-quality work as you are.

6. Request a quote for website copywriting services

Copywriter charges are always a consideration, so you'll want to inquire about?their?prices. However, cost should not be your only consideration.

A low-cost copywriter is unlikely to be the best. They may be inexperienced or unfamiliar with the complexities of marketing copywriting. You usually get what you pay for when it comes to copywriting. And outstanding writing ability is well worth the investment.

Searching for value is a better way to evaluate copywriter rates. Do you think hiring this copywriter's professional services will be a smart investment? Will you see a decent return on your investment?

Remember that effective writing should generate sales and help you establish your brand. Don't try to save a few pounds?on copy that won't get you the outcomes you want. It will cost you more in the long run.

7. Clearly define your project

Declaring your expectations openly, or even writing them down, is the greatest method to ensure that they meet them. Website copywriters cannot read people's minds. They only have access to the information you provide.

While you don't want to overburden your copywriter with unneeded details, providing them with a large picture view can assist them in comprehending your goals and how the copy they write will fit into the marketing mix.

Tell your copywriter which aspects to highlight, as well as the audience you want to reach, the sales process, and the call to action (what you want the visitor to do after reading your website copy).

8. Give your copywriter all the information they need to get started

Don't be stingy with your words. Share your marketing approach with them?so they're?aware of your goals. Let's talk about your ideal customer. Inform your copywriter of your marketing approach so that they are aware of the big picture. Your website copywriter will want to learn everything there is to know about your product or service. Offer to set up a Zoom call with someone from your company who can provide insight.

Share any written documents you have on your subject with the copywriter. If you're seeking to outsmart a certain competitor, direct your copywriter to their websites. Your copywriter will do a better job on your site content if they know and understand your business, products, and services.

9. Put your faith in the experts

If you hire a professional website copywriter, be open to their?suggestions. They're trying to help do the best job possible. Of course, no one knows your business as you do, but the writer?can offer a fresh perspective from the outside.

The copywriter?can also provide you with the benefit of their?previous expertise working on other people's websites. That isn't to say you should accept everything they say?without question, but you should give their?opinions and advice considerable thought.

If you follow the nine suggestions above, finding and working with a skilled website writer?should be a breeze.

One final word of caution. Make certain your expectations are reasonable. Website copywriters are not magicians, but wordsmiths. They can't make a lousy product sell or a bad company make money. Copywriting is only one of several factors that might contribute to a company's success.

Remember, words sell. Words create business.

Need a top-quality SEO web copywriter? I’m A.J. MacDonald and I can help!?I know how to make something fun to read and at the same time implement effective SEO techniques for your website. It’s both an art and a science.

Contact or call me on 0161 399 0075 to see how I can help you rank highly and get found on Google for your next project with number one content.