What I keep hearing nowadays is
"I get it! Videos are more fun, buying from videos is more exciting, discovering products on videos on social is a lot more likely to happen than a search. How can I make the most of my videos?"?
If you are an ecommerce business looking for a video commerce solution, how can you navigate the options you have? What are the questions you need to ask? Here is a checklist.
- Does the tool you are looking at, require you to setup and maintain a parallel store/inventory aside from the one you have? It is no fun maintaining multiple stores and keeping inventory in sync.
- If yes, how much time will you end up maintaining the two or more systems?
- What are the distribution destinations for your shoppable video content? Is it just your website?
- On Amazon prime days, hardly anyone was watching Amazon live shopping. There has been a significant number of searches and activity on Tiktok for Amazon Prime day sale. What does this say? Your discoverability on social media matters. Does your video commerce technology include social media integration? If yes, Is it frictionless for your users? Note - Link in bio is not an integration and the percentage of users who make that journey is extremely small.
- Are you gaining access to the data that your content generates across all platforms? Let's say, a user discovered your product on social, and they interacted with your content and showed interest in your product, How much of that journey have you been able to capture?
- Video commerce works great for a lot of ecommerce providers. However, some folks have discovered the potency and power of livestreaming. Does the tool you are looking at have the power to notify users across platforms and allow sharing ? And let's say you have shared everywhere, What are those shares capable of doing once the live is over? Is there any scope for compounding effect? Can your shares show a recording and still have the ability to deliver results later?
- How is your customer information and payment information handled? Is it secure? Can you be sure it will not be misused?
Know that all the above features are attainable. We at eStreamly have a very unique approach to video shopping. We understand the critical aspects and the pain points of doing ecommerce in a video first and social media first world. We are more than a bit crazy about what we do. Have a chat or grab a coffee with us.?
#videocommerce #marketing #ecommerce #socialcommerce #liveshopping
Written with love by
Smitha Kommareddi
