HOW TO CHOOSE SOCIAL MEDIA PLATFORMS FOR MARKETING

How to choose social media platforms for marketing is one of the more complex questions we get from our clients. I used to just say, “Go where your audience is.” But my answer has become more nuanced than that.

Naturally, you want to be your audience is, but you also need to take into consideration the potential cost of getting in front of them. Can you be found organically, or do you need to advertise? How much time do you need to spend on the site to get some traction?

Social media marketing is a big investment of time, energy, resources and money. You need to spend those wisely to see a ROI.

It’s been a while since I published a rundown of social media networks and how to best use them, so here goes: https://jansencomm.com/social-media/social-media-platforms-for-marketing/