How to Choose the Right Social Media Platform for Your Business

Running a business on social media is hard enough, but knowing the best platform can increase your ROI by several times. The most important step in choosing a proper social network is determining the buyer's identity, portrait, and features. Once you understand who your clients are and why they select your company, you can create an advertising campaign specifically for them in their social network. To this end, only three simple steps you need to fulfil:

• Analyze your market niche.
• Indicate the client segments.
• Combine the outcomes with the appropriate social media features.

SMM promotion of a business on social networks is essential. It increases productive achievements, engaging professional SMM managers to run your business promotion campaigns on social platforms successfully.

Why Are Social Media Important for an eCommerce Business?

Social networks are an online technological environment designed for social and commercial purposes. Every vendor who manages social media activities can achieve significant financial indicators which identify their brand quality. The value of such platforms could be assessed in terms of their functions for B2B or B2C interactions:

• Communication. People-to-people activities are essential if you want to know your clients better. Foresee an automated messenger bot to customize the inquiry processing. In addition, you may conduct periodic questionnaires to enhance social interactions and discover your product's pros and cons. All communication capacities are available at any platform for straightforward social media commercial deals;
• Content sharing. According to mobile average screen session surveys, youth spent almost 4 hours on smartphones in the US, and this indicator has an increasing tendency. One of the reasons provoking this smartphone dependence is creative content. When sharing interactive text, video, or audio facts with colorful graphics and analytical research, you attract more clients who are eager to follow your business deliverables;
• Community establishment. Social media allows for the creation of particular brand-associated communities. As such, you may unify the like-minded people who encourage your branded products and could repost your updates for their friends and followers;
• Brand awareness. Professional social platforms are oriented toward strengthening business ties between their counterparts. Therefore, you may increase your brand traffic and the respective company quality. For instance, Coca-Cola does not need to demonstrate the nutrition facts about its assortments. Only the company’s name is enough to imagine the famous soda taste;
• Paid ad variety. Social media supports paid ads to promote your products and services to different target groups. But for these opportunities, you may increase the customer database and drive incredible sales in the short term.

List of the Best Social Media Platforms for Your Business

Get acquainted with top social media platforms available on digital markets to build the social media management strategy and receive maximum outcomes from these marketing activities. These online technologies could highlight your brand activities and engage the exciting target group to join your business community. The only rule you have to abide by is to select your business native networking among the top social media platforms.

Facebook

Found in 2004?

Owner: Meta Platforms Inc.

Stock price: 146.29 USD (NASDAQ updates for Meta Platforms Inc as of 09/16/2023)

Annual revenue: 117.929 million USD (Statista surveys for Meta as of 2021)

Client size: 2.934 billion users

It is hard to find a person who might be confused by the question, “Have you ever used Facebook?”. This platform involves different categories of purchasers and professional entities for online commercial deals. Facebook has become the native platform for multi-purposed social media interactions. Many eCommerce customers prefer this social networking technology due to a spectrum of advantages:

• Differentiated content presentation options. Here you may post textual messages, short promos, or audio-supported apps. Recently, this social platform has started to support Reels, less popular than its substitution - Instagram. However, Facebook’s stories are pretty productive tools for creating unique advertising campaigns;
• Profound business community environment. Your business would be less reliable if you did not have a Facebook business page. This attribute is vital to establish umbrella branding outcomes for the networking followers;
• Suitable software functions to track the customer journey. Facebook is effective for omnichannel customer journey building. Everything you need is to distinguish your average customer portrait and forecast their primary needs and constraints;
• Mass market specialization. This platform is specialized in different media supporting business activities. So, you may filter any client parameters related to your business profile. Thus, Facebook attracts customers based on its tolerant policy principles and available opportunities;
• 24/7 communication activities via the Messenger app. Facebook supports the automated message bot options and has its own Messenger to keep you in touch with your random and current followers anywhere.

Instagram

Found in 2010?

Owner: Meta Platforms Inc.

Stock price: 146.29 USD (NASDAQ updates for Meta Platforms Inc as of 09/16/2023)

Annual advertising revenue: 11.43 billion USD (Statista surveys for Instagram as of 2021)

Client size: 1.28 billion users

Easy-to-leverage configuration and interactive GIU solutions make this social media effective for any eCommerce business. In the early years, this networking was used to share videos and photos between followers. However, this feature has become appreciated by business entities. Food, beauty, retail sale, and personal brand qualify as top Instagram vendors, which highly appraise this social media beyond the e-marketing omnichannel platforms.

So, if you know Kylie Janner, Richard Branson, Cristiano Ronaldo, Netflix, or Oreo, you might assess the value of Instagram marketing opportunities for singular or company brand awareness. In addition, you may find more Instagram strengths to drive eCommerce business sales:

• Brand awareness. You may present easy-to-understand visual content to your clients highlighting commercial updates, social life, and mass event storytelling. Also, tips for exploring your products and services and funny flash mobs would be positive for your brand promotion;
• Sales-driving marketing tools. Like eCommerce business-oriented social platforms, Instagram offers an array of services to generate leads and advertise branded products via PPC-related technologies;
• Synchronization with analytical platforms. Along with the other Meta platforms, Instagram provides essential stats to draft e-marketing plans and estimate your profit-making indicators;
• Practical lead generation mechanism. Thanks to SEO-optimized omnichannel resources like a website and social media pages, you may enlarge the customer database by posting the businesses via Instagram Reels or purchase motivation images.

Twitter

Found in 2006

Owner: Twitter Inc.

Stock price: 41.45 USD (NASDAQ updates for TWTR Inc as of 09/16/2023)

Annual revenue: 5.077 billion USD (MarcoTrends surveys for WhatsApp as of 2021)

Client size: 238 million users

Twitter is an indicator of reliability for any business entity. An integrated Twitter button on your website means you have a profound business status and a respectful reputation among competitors and stakeholders. This social media refers to networking channels that highlight professionality. Therefore, many opinion leaders and global corporations use Twitter to share their commercial offers and launch brand awareness campaigns.

Apart from its status, Twitter supports many features to implement digital marketing solutions:

• Good Twitter voice management. A Twitter voice is your marketing experience to create great content for Twitter microblogs. These tweets attract the target groups and convert them into your business followers;
• Handling hashtags and trends. This social business media explores potent indirect advertising capacities. Dictate new promotional tendencies inside your market niche or in different locations;
• Measurable PR activities. Twitter has a sophisticated algorithm that collects the necessary traffic data and builds different scenarios for your business e-marketing strategy. To this end, you may define the achievable goals with the respective schedule, and Twitter-integrated solutions facilitate their implementation;
• Utilized paid ads. Similar to Facebook, Twitter is a successful medium for paid ads. If you want to convert leads quickly, use commercial tweets to develop differentiated customer funnels.

LinkedIn

Found in 2002

Owner: Microsoft Corporation

Stock price: ?244.74 USD (NASDAQ updates for Microsoft Co as of 09/16/2023)

Annual revenue: 11.5 billion USD (LinkedIn business surveys as of 2021)

Client size: 830 million members

This platform in the social media market is a synonym for digital marketing solutions. Due to available LinkedIn mediums, you may build sales-driving B2B and B2C promotion campaigns. In particular, this networking resembles the private business club for professional categories, SMEs, and transnational corporations.

Among a range of brand awareness functions, LinkedIn differs from its competitors by the following options:

• Career management. Thanks to LinkedIn, each freelancer or skilled specialist can present a CV-like account to find related vacancies or desirable company positions. Also, businesses review the staff accounts to appoint the required expert;
• Engagement pods. The platform-based business groups are designed for this social media to conduct advertising campaigns and attract clients. Despite some digital marketing researchers consider this tool less effective, you may combine pod features with the remaining LinkedIn marketing solutions;
• Advanced marketing and sales solutions. The LinkedIn eCommerce brand promotion activities are independent and provide comprehensive metrics for your marketing fact-findings.

Pinterest

Found in 2010

Owner: Pinterest Inc.

Stock price: 24.92 USD (NASDAQ updates for Pinterest Inc as of 09/16/2023)

Annual revenue: 2.578 billion USD (MacroTrends surveys for Pinterest as of 2021)

Client size: 433 million active users

Do not forget Pinterest to list preferable social media platforms for your business profile. E-commerce vendors should have this networking to post thematic graphics, GIFs, videos, and other visibility content for brand awareness.

Pinterest is perfect for product and service promotions if you wish to create unique advertisements and visual updates of your assortments, highlighting the following market niches:

• Cosmetics and fashion;
• Catering services and luxury restaurants;
• Housekeeping products;
• Interior and exterior design;
• Tourist services;
• Entertainment activities, including family events, children’s parties, and mass feasts;
• Delivery goods like florist stores, teen stuff, and toy shops.

Reddit

Found in 2005

Owner: Advance Publications

Stock price: n/a

Annual revenue: 350 million USD (BusinessofApps surveys for Reddit as of 2021)

Client size: 1.7 billion visits

This public social business media combines online forums and networking opportunities. Here you may share lead-magnetizing content and increase your client database. Working with Reddit means several advantages for your online commercial activities:

• Explore customer interests and hobbies via the presentation of your commercial deals. For instance, hobby industries like local craft masters or antique collectors could become real fans of your Reddit-published content, which stimulates their imagination and grant curious ideas for new masterpieces;
• Keep followers informed of hot news and technological innovations. The experienced software design agencies could share their opinions about the global tendencies and future of high-tech solutions;
• Encourage philanthropic mainstreams. This action is vital due to a significant target audience influence you may leverage through a Reddit account. Eco-nutrition manufacturers and environment protection agencies must pay attention to this social media and include it in their list of e-marketing channels.

TikTok

Found in 2016

Owner: ByteDance

Stock price: n/a

Annual revenue: 4.6 billion USD (BusinessofApps surveys for TikTok as of 2021)

Client size: 1.8 billion users

TikTok Reels has occupied online advertising and blogging trends. These short-in-length videos with a pinch of humor and deep sense could increase organic viral traffic to your social media platforms. Some digital marketing beginners wrongly assume TikTok is a genuine personal brand technology. Businesses specializing in mass or global market niches must explore TikTok functions and marketing options to promote their brand and dictate consumption trends.

To increase your traffic inflows using this platform features, induce your clients with the media tips and content marketing principles:

• TikTok's influencers. You may cooperate with top TikTok bloggers as a B2B partnership to attain mutual commercial goals and promote brand names. Such collaboration is effective for growing SMEs to generate leads quickly and without vast investments;
• In-feed ads. Similar to Instagram ads, your potential clients could find your ads scrolling feeds and discovering eventual purchase-stimulation posts;
• Brand takeovers. This paid ad form is effective when customers open their accounts and see branded products or services. Hence, your brand associates with a certain quality and high-status assortments, generating more leads.

YouTube

Found in 2005

Owner: Google

Stock price: n/a

Annual revenue: 28.8 billion USD (BusinessofApps surveys for YouTube as of 2021)

Client size: 1.8 billion users

This video platform was created as a source of transparent independent news. However, every digital marketing researcher highly appreciates its commercial influence on purchasing habits, personal blogging activities, and state-of-the-art professional facilities.

You need YouTube as one of the top social media platforms if you plan to:

• Scale your business activities;
• Enlarge client database;
• Establish cross-cutting partnerships;
• Drive organic traffic to your website;
• Create a significant background for emailing activities;
• Gain revenues from platform activities like posts, reposts, likes, and dislikes;

WhatsApp

Found in 2009

Owner: Meta Platforms Inc.

Stock price: 146.29 USD (NASDAQ updates for Meta Platforms Inc as of 09/16/2023)

Annual revenue: 8.7 billion USD (BusinessofApps surveys for WhatsApp as of 2021)

Client size: approx. 2 billion active users a month?

Although WhatsApp deems a quasi-social media, this messenger is essential for any business PR activities. Contrary to visual networking with optimized content, WhatsApp is a narrow-specialized marketing technology developed for the following functions:

• People-to-people communication. This option is a core element in strengthening cross-cutting activities between merchants and vendors. You may utilize individual communication as the automated message bot or create topic-related communities for discussing a crucial matter;
• Commercial groups. These groups share commercial offers and conversation options to advertise business updates. Everything is dedicated to promoting a brand and the appropriate deliverables. Moreover, such activities could have philanthropic purposes when posting your company’s social life to solve global issues;
• High KPIs with traffic metrics. This messenger impacts KPIs generated by your social media channels and web resources. Positive dynamics of these indicators anticipate your business growth and lead conversion.

Snapchat

Found in 2011

Owner: Snap Inc.

Stock price: n/a

Annual revenue: 4.1 billion USD (BusinessofApps surveys for Snapchat as of 2021)

Client size: 347 million daily active users

This social platform messenger, popular in the US, attracts millions of juveniles. So, various products and services designed for high school or college students are genuine to create marketing solutions under this social networking.

This platform's uniqueness is special for many social media managers because it could empower the target audience to share the brand messages and enlarge the company’s client size.

Experienced snapchatters enhance their brand awareness with two crucial marketing tactics:

• Impact the passive leads and convert them into current customers;
• Improve partnership ties with famous influencers to develop new ways for reputation promotion.

Telegram

Found in 2013

Owner: Pavel Durov

Stock price: n/a

Annual revenue: 52.5 million USD (Growjo surveys for Telegram as of 2021)

Client size: 500 million monthly active users

This messenger has a profound capacity to promote brands via community-building technologies. Embedded bots, private groups, and easy-to-use configurations are the ultimate advantages to provide incredible business growth.

This social media could seem primitive for any business marketing project. Nevertheless, include Telegram in your social media pool and occupy new local markets. Therefore, this networking is productive for brand awareness because it grants any merchant the following benefits:

• Enlarged contact database to promote your business brands;
• Creative messages with interactive emojis and GIFs;
• Primary questionnaire for business analytics;
• Niche and private groups to post advertisements and brand awareness statements.

Viber

Found in 2010

Owner: Rakuten Group Inc.

Stock price:? 4.62 USD (NASDAQ updates for Rakuten Group Inc as of 09/16/2023)

Annual revenue: 83.2 million USD (Growjo surveys for Viber as of 2021)

Client size: 820 million monthly active users

As an alternative to the messengers above, Viber is a must-have business marketing tool. If you still have no idea how to leverage social business media, you should start with Viber functions:

• Mass ad distribution. Viber foresees well-managed paid ads options which could cover all representatives compliant with your target audience parameters;
• Elementary emailing. You may send message-like emails to your contacts and encourage them to apply your special offers;
• Outstanding brand-to-customer connections. Brand-related communities and updating graphics keep your customers interested in your business deliverables.

Tips for Exploring Social Media Channels for E-marketing Purposes

Each networking technology is individual and adheres to its code of conduct. Moreover, social media represents specific businesses that accompany your commercial actions and promote your brand. For the productive operation of the social platforms, eCommerce entities must experiment with beneficial recommendations which make any networking work for business growth:

• Hire an SMM manager. If you are a dilettante in digital marketing, entrust these responsibilities to professionals. Whatever outsourcing staff or specialized agencies are, you are going to invest in your social media promotion without risk factors or confused channels;
• Differentiate content and target groups per appropriate social networking. Each social platform successfully has its original content profile and attracts the exact stakeholders. Everything you need is to find similarities with your business promotion drivers and enjoy the results of the conducted advertising campaigns;
• Develop a social media marketing strategy. Draft the overall content marketing strategy and split it into suitable brand awareness domains. Moreover, analyze the social media activities in general and per a particular platform. These planning actions are essential to track your business's profit-making indicators;
• Embed social media buttons on your website. Social media could be separated from your website because viral traffic generated by these platforms affects organic and relevant inflows to your online store. So, your web portal's integrated social media buttons guarantee enhanced reliability and interest in your business.

Drive Your Brand Traffic via Social Business Media Optimization

Social media management or SMM grants unlimited opportunities for exclusive and sales-driving PR campaigns. However, do not experiment with social media marketing techniques without specific experience and valuable know-how. To this end, mobilize our Mettevo team to optimize omnichannel content and enhance your brand strengths.

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